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# Digital Marketing on Cloud

Clouds, Code, Campaigns and everything in between

## Sitemaps

- [XML Sitemap](https://digitalmarketingoncloud.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Why Does Microsoft Trash My Emails? A Marketing Cloud Guide to Fixing Outlook/Hotmail Blocks (and Understanding SNDS & JMRP)](https://digitalmarketingoncloud.com/deliverability/why-does-microsoft-trash-my-emails-a-marketing-cloud-guide-to-fixing-outlook-hotmail-blocks-and-understanding-snds-jmrp/) - Marketing Cloud Outlook deliverability failing with block bounces? A practical fix guide covering 550 5.7.515, SNDS, JMRP and Microsoft sender reputation.
- [Understanding the Power of the Marketing Cloud Engagement MCP Server](https://digitalmarketingoncloud.com/ai/understanding-the-power-of-the-marketing-cloud-engagement-mcp/) - Your AI can already write emails, build briefs, and plan campaigns. But what if it could actually build the journey, create the data extension, and wire up the automation — without you touching a single screen? That's what the Marketing Cloud Engagement MCP Server makes possible. And it's live now.
- [Salesforce's Forrester Score Is Low - But Is It the Wrong Metric?](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/salesforces-forrester-score-is-low-but-is-it-the-wrong-metric/) - Salesforce scored lowest in Forrester's 2026 Email Marketing Wave — but Gartner still names it a Leader. The difference reveals where marketing automation value actually lives.
- [How to Master SFMC Impression Tracking for Better Reporting ROI](https://digitalmarketingoncloud.com/reporting/impression-tracking-in-marketing-cloud/) - Master SFMC Impression Tracking. Use Tracking Extracts to attribute clicks to dynamic content blocks and see exactly what each subscriber received and clicked.
- [How to Scale SFMC in 2026: A Guide to Agentic Marketing](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/the-state-of-sfmc-in-2026-navigating-the-shift-from-engagement-to-agentic-marketing/) - Explore the 2026 evolution of SFMC. Learn how Agentforce and Data Cloud are transforming Salesforce Marketing Cloud from manual flows to autonomous AI agents.
- [The End of the Marketing Cloud Architect As We Know It](https://digitalmarketingoncloud.com/career/the-end-of-the-marketing-cloud-architect-as-we-know-it/) - The traditional Salesforce Marketing Cloud Architect role is evolving. Discover how AI, Data Cloud, and Agentforce are driving the shift to Business Orchestration.
- [Salesforce Data 360: Why It Matters Now (and How It Complements Snowflake, Databricks & Your CRM)](https://digitalmarketingoncloud.com/data-360/salesforce-data-360-why-it-matters-now-and-how-it-complements-snowflake-databricks-your-crm/) - Learn why Salesforce Data 360 is the operational layer your existing data ecosystem needs to enable smarter, faster customer decisions.
- [Influencers in the Global Salesforce Marketing Cloud Community](https://digitalmarketingoncloud.com/community/influencers-in-the-global-salesforce-marketing-cloud-community/) - Discover the top voices shaping the Salesforce Marketing Cloud community—each offering unique insights, resources, and mentorship to advance your skills.
- [SFMC Deliverability Early Warning System: Automate Your Monitoring](https://digitalmarketingoncloud.com/deliverability/dont-let-deliverability-issues-sneak-up-on-you-introducing-the-deliverability-early-warning-system-for-sfmc/) - Automate SFMC deliverability checks with DEWS v2.0. Get instant email alerts on ISP blocks and domain issues before they hurt your sender reputation.
- [What Salesforce Data 360 Is Not (CDP vs Data Cloud vs MDM vs Data Lake)](https://digitalmarketingoncloud.com/data-360/what-salesforce-data-360-is-not-cdp-vs-data-cloud-vs-mdm-vs-data-lake/) - What Salesforce Data 360 Is Not (and Why These Boundaries Matter) Salesforce Data 360 is a term that quickly sparks debate — largely because many of us instinctively try to file it into familiar categories: a CDP, a data lake, an MDM platform, reverse ETL, or even something that competes with Snowflake, Databricks, or BigQuery.
- [From Developer to Salesforce Marketing Cloud Architect: A Guide to SSJS & Security](https://digitalmarketingoncloud.com/career/from-developer-to-salesforce-marketing-cloud-architect-a-guide-to-ssjs-security/) - Learn how to transition from an SFMC Developer to a Salesforce Architect. We cover real-world examples using SSJS, CORS, and Data Extensions to build secure, scalable systems.
- [Documenting SFMC Automations with AI](https://digitalmarketingoncloud.com/ai/documenting-sfmc-automations-with-ai/) - Documenting complex Salesforce Marketing Cloud (SFMC) automations is essential—but often tedious. Fortunately, AI-powered tools, especially GPT-based solutions, now simplify this critical task, turning hours of manual work into just minutes.
- [Advanced AMPscript Techniques for Personalization in Salesforce Marketing Cloud](https://digitalmarketingoncloud.com/ampscript/advanced-ampscript-techniques-for-personalization-in-salesforce-marketing-cloud/) - Unlock the full potential of Salesforce Marketing Cloud with advanced AMPscript and Server-Side JavaScript (SSJS) techniques. This guide dives into sophisticated use cases like dynamic personalization, expiring links, and tailored product recommendations using AMPscript, while showcasing SSJS's power for handling complex JSON, making authenticated API calls, and supporting advanced HTTP methods like POST and PUT. Whether you're creating time-sensitive links, integrating external systems, or parsing nested data, this article equips you with the tools to build scalable, personalized, and impactful marketing campaigns. Explore how AMPscript and SSJS together can transform your marketing efforts!
- [The Mystery of the Engaged Subscriber and Asynchronous Hard Bounces](https://digitalmarketingoncloud.com/deliverability/the-mystery-of-the-engaged-subscriber-and-asynchronous-hard-bounces/) - Have you ever heard of asynchronous hard bounces in Salesforce Marketing Cloud? Neither had I. until I stumbled upon a subscriber consistently showing both email engagement (opens & clicks) and repeated hard bounces. In this technical deep dive, we'll unravel the mystery of asynchronous bounces, explain why they occur (especially in forwarded email scenarios), and share practical advice for senior SFMC engineers and architects encountering similar subscriber lifecycle quirks.
- [Why %%FirstName%% Isn’t Always Your Friend: Meet AttributeValue in SFMC](https://digitalmarketingoncloud.com/ampscript/why-firstname-isnt-always-your-friend-meet-attributevalue-in-sfmc/) - Struggling with personalization in Salesforce Marketing Cloud? Discover the key differences between using %%FirstName%% and %%=AttributeValue("FirstName")=%% in your emails and landing pages. Learn why AttributeValue is the safer, more flexible choice for dynamic personalization, and how it can help you avoid common mistakes like blank greetings and broken sends.
- [AI Agents: Marketing's Quiet Revolution](https://digitalmarketingoncloud.com/agentic-ai/ai-agents-marketings-quiet-revolution/) - Discover how autonomous AI agents are revolutionizing marketing in 2025 by handling complex tasks, optimizing campaigns, and enabling unparalleled personalization at scale. This CloudWise playbook guides marketing and IT leaders on pragmatic adoption, addressing transparency, trust, and ethical considerations. Learn how AI agents enhance, not replace, human creativity and strategic insight, transforming marketing from cautious pilot projects into powerhouse operations.
- [Building an Optimized Data Model and Maximizing Automation Studio in Salesforce Marketing Cloud](https://digitalmarketingoncloud.com/contact-management/building-an-optimized-data-model-and-maximizing-automation-studio-in-salesforce-marketing-cloud/) - Unlock the full potential of Salesforce Marketing Cloud with a streamlined data model and powerful automation strategies. Discover how to flatten your data for faster segmentation, optimize SQL queries for peak performance, and scale workflows seamlessly with Automation Studio. From targeting high-value customers to enhancing data visibility across campaigns, this guide provides actionable insights to elevate your marketing efforts and deliver exceptional customer experiences. Ready to transform your SFMC implementation? Let’s dive in!
- [Automated Meta Lead Form processor](https://digitalmarketingoncloud.com/contact-management/automated-meta-lead-form-processor/) - The Automated Meta and Google Lead Form Processor revolutionizes lead management by addressing inefficiencies like data silos and manual bottlenecks in traditional methods. It automates the flow of lead data from Meta (Facebook) and Google forms into Salesforce Marketing Cloud (SFMC) using Server-Side JavaScript (SSJS) for validation and transfer. This seamless integration enables businesses to capture high-value first-party data, sync validated leads with paid media platforms (e.g., Facebook Custom Audiences, Google Customer Match), and activate personalized nurture journeys in SFMC. The system eliminates manual data transfers, ensuring high-quality data reaches marketing and sales teams quickly for timely and relevant engagement. With key features like data validation, real-time activation, and scalable automation, this solution optimizes lead generation campaigns, boosts ROI, and enhances customer journeys. Its technical setup includes scripts for validating Data Extensions and transferring leads to Salesforce Sales Cloud, ensuring efficient, secure, and compliant operations that drive better marketing outcomes.
- [Why SFMC Code Resources Are Game-Changing for Developers](https://digitalmarketingoncloud.com/code-resources/why-sfmc-code-resources-are-game-changing-for-developers/) - Salesforce Marketing Cloud (SFMC) Code Resources unlock powerful tools for creating dynamic web experiences—real-time form validation, seamless data integration, and instant updates, all without page refreshes or extra costs. Their publicly accessible URLs make it easy to connect SFMC with external platforms, process form submissions, and build unique solutions. Mastering AMPscript and Server-Side JavaScript (SSJS) takes their potential even further, enabling instant form validation or direct webinar signups into Data Extensions. Ready to innovate and streamline your workflows? Dive in and see how these resources can transform your marketing campaigns.
- [Mastering Email Deliverability: A Comprehensive Guide](https://digitalmarketingoncloud.com/deliverability/mastering-email-deliverability-in-salesforce-marketing-cloud-a-comprehensive-guide/) - Email deliverability isn’t just about sending emails—it’s about ensuring they land in your subscribers’ inboxes, ready to engage. In Salesforce Marketing Cloud (SFMC), mastering deliverability means balancing technical precision with subscriber-focused strategies. From setting up SPF and DKIM to crafting dynamic, personalized content and keeping your list squeaky clean, every detail counts. In this guide, you’ll learn actionable strategies to improve your sender reputation, avoid spam traps, and make every email count—all supported by real-world examples and practical insights. Deliverability isn’t just a metric; it’s your gateway to stronger customer relationships.
- [Bridging Marketing and Sales with Salesforce: A Game-Changer for B2B Success](https://digitalmarketingoncloud.com/projects/bridging-marketing-and-sales-with-salesforce-a-game-changer-for-b2b-success/) - Misaligned marketing and sales can quietly derail even the strongest B2B efforts. But when these teams align, the results are extraordinary: better leads, faster conversions, and seamless customer experiences. In this article, I share real-world transformations where tools like Salesforce Sales, Marketing, and Service Clouds bridged silos, redefined collaboration, and drove measurable success. Discover how alignment can unlock your team’s full potential and turn friction into growth. Dive in to learn more!
- [Your Salesforce Dream Job: Insights from Jon Ireland on Standing Out](https://digitalmarketingoncloud.com/career/your-salesforce-dream-job-insights-from-jon-ireland-on-standing-out/) - Breaking into or leveling up in the Salesforce ecosystem isn’t just about certifications—it’s about crafting a compelling story that showcases your skills, problem-solving chops, and passion for the platform. In this article, I share insights from a conversation with Jon Ireland, a seasoned Salesforce recruiter, on how to tailor your application, stand out as a junior or senior candidate, and build a long-term career in Salesforce. Whether you're navigating your first role or solidifying your expertise, these strategies will help you become the Trailblazer every company wants on their team.
- [Is Salesforce losing focus on Marketing Cloud Engagement?](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/is-salesforce-losing-focus-on-marketing-cloud-engagement/) - Is Salesforce shifting focus away from SFMC? With Data Cloud and MC Growth on the rise, the future of Marketing Cloud Engagement is more uncertain than ever.
- [The Hidden Costs of Poor SFMC Implementations - And Why Getting It Right the First Time Matters](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/the-hidden-costs-of-poor-sfmc-implementations-and-why-getting-it-right-the-first-time-matters/) - Avoid costly SFMC mistakes. Learn whether to hire in-house or a consultant, and how to maximize ROI from your Salesforce Marketing Cloud investment.
- [Broken Links are so 2004: Automate URL Validation in Salesforce Marketing Cloud](https://digitalmarketingoncloud.com/projects/broken-links-are-so-2004-automate-url-validation-in-salesforce-marketing-cloud/) - Automate broken link detection in Salesforce Marketing Cloud and keep your email campaigns flawless. Discover how to proactively spot and fix 404 links, even after sending, to boost conversions and safeguard your brand's reputation.
- [Yahoo’s April 2025 Deliverability Shake-Up](https://digitalmarketingoncloud.com/deliverability/yahoos-april-2025-deliverability-shake-up/) - Experiencing a sudden drop in Yahoo email deliverability? You're not alone. Discover what changed in April 2025, why open rates collapsed, and how to recover fast. Learn how Yahoo's new domain-based filtering and stricter sender requirements are reshaping inbox access - and what you must do to stay compliant.
- [SFMC and I: Why I still believe we can grow old together](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/sfmc-and-i-why-i-still-believe-we-can-grow-old-together/) - Is Salesforce Marketing Cloud still the go-to platform for complex marketing automation? Dive into this deep dive on SFMC’s evolving role, Salesforce’s shift towards Data Cloud and MC Growth, and why SFMC still holds its ground as the leader in enterprise marketing automation.
- [I Passed the Salesforce Marketing Associate Certification (in 10 Minutes!). But Missed Just One Question 😅](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/i-passed-the-salesforce-marketing-associate-certification-in-10-minutes-but-missed-just-one-question/) - Just passed the Salesforce Marketing Associate Certification in 10 minutes (missed only one question!). In this post, I share tips for acing the exam, study resources, and what you need to know about Salesforce's big move from Webassessor to Pearson VUE starting July 2025.
- [Protect Your Visitor Identities: Why you should always salt your hashed email](https://digitalmarketingoncloud.com/privacy/protect-your-visitor-identities-why-you-should-always-salt-your-hashed-email/) - Salting hashed email addresses is crucial for secure visitor identity tracking. Understand the GDPR implications, potential risks of unsalted hashes, and practical examples of implementing salted HEMs in Salesforce Marketing Cloud.
- [Microsoft Slams the Gate on Unverified Senders: Are Your Emails Ready for the Moat?](https://digitalmarketingoncloud.com/deliverability/microsoft-slams-the-gate-on-unverified-senders-are-your-emails-ready-for-the-moat/) - Starting May 5, 2025, Microsoft now outright rejects bulk emails that fail SPF, DKIM, and DMARC authentication. If you're sending more than 5,000 emails per day to Outlook, Hotmail, or Live users, this blog breaks down exactly what changed, why it matters, and how to stay compliant. Especially if you use Salesforce Marketing Cloud. Learn how to avoid the dreaded 550 5.7.515 bounce, set up Reply Mail Management, and turn your inbox into a deliverability superpower.
- [What if Marketing Automation Actually Understood Your Leads?](https://digitalmarketingoncloud.com/ai/what-if-marketing-automation-actually-understood-your-leads/) - Transform your Salesforce Marketing Cloud lead nurturing with AI. Learn how to connect SFMC, Einstein, and Dify using custom APIs for truly dynamic, personalized marketing that understands your leads.
- [From Gmail’s Abyss to 100% Inbox Placement: A Deliverability Case Study](https://digitalmarketingoncloud.com/deliverability/from-gmails-abyss-to-100-inbox-placement-a-deliverability-case-study/) - Ever felt that sinking feeling when your critical email campaigns vanish into the void, especially when Google’s involved? You're not alone. When a significant portion of your revenue hinges on email marketing, deliverability issues aren't just frustrating; they're a direct hit to the bottom line. With the digital landscape constantly shifting, as highlighted by upcoming
- [Contact Deletion in Marketing Cloud](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/contact-deletion-in-marketing-cloud/) - Why is deleting contacts important? With privacy having rightfully increasing focus, you should ensure that you don't store and process more data than needed, in your Salesforce Marketing Cloud environment. But what is a Contact and how are they being counted? Salesforce explains it quite well in this article. Deleting contacts in Salesforce Marketing Cloud
- [Preference Center in Marketing Cloud](https://digitalmarketingoncloud.com/consent-management/preference-center-in-marketing-cloud/) - This is indeed a big topic, which I will do my best to cover in a single short answer here. This all comes very much down to your consent and identity data model. How many options for subscriptions will you be offering your subscribers?How many objects (data extensions) will you be using? - Will it
- [Lead Scoring in Marketing Cloud](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/lead-scoring-in-marketing-cloud/) - There are ways of building lead scoring functionality with tools available in every edition of Salesforce Marketing Cloud. I will share with you some fundamentals on lead scoring in general, how it is used in Salesforce Pardot, and how you can build it in Marketing Cloud.
- [What is a Sender Authentication Package in Marketing Cloud?](https://digitalmarketingoncloud.com/deliverability/what-is-a-sender-authentication-package-in-marketing-cloud/) - Sender Authentication Package (SAP) features include Private Domain for Email sending, Custom Domain for CloudPages, Account Branding with view-as-webpage, link and image wrapping, Dedicated IP Address, and Reply Mail Management. While these features can be purchased individually, the view-as-webpage, link and image wrapping that brands your account only comes with SAP.
- [I am offering free Salesforce Marketing Cloud consultancy!](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/i-am-offering-free-salesforce-marketing-cloud-consultancy/) - How to connect with the top Salesforce Marketing Cloud experts across the globe, to get started on your learning path toward becoming a trusted expert? There are numerous communities out there, with dedicated experts, who will help you along the way.
- [Showing SFMC data in Sales Cloud](https://digitalmarketingoncloud.com/projects/showing-sfmc-data-in-sales-cloud/) - I am seeing large numbers of questions, asking how we can sync large volumes of data from Marketing Cloud and into Sales Cloud. Well, let me start by asking you a question: Do you really need the data to be physically in Sales Cloud? Or do you want it to be presented in Sales Cloud?
- [MarketingTech Talk Alert!](https://digitalmarketingoncloud.com/projects/marketingtech-talk-alert/) - Embark on the intricate dance between technology and marketing. Join us to simplify and optimise your tech investments, breaking free from the chains of banal trends. Discover the hidden potential in processes and get practical solutions — no more Rolls Royce platforms for newsletters!!!
- [Avoiding time zone confusion in SFMC](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/time-zones-in-marketing-cloud/) - Working with time zones in Marketing Cloud, especially in SQL, is not always easy. We have multiple time zones in there, depending on where you look. Here is a good unofficial (compiled in best effort) overview of where which time zone applies: Whenever you need to adjust the time zone in your queries, you need
- [Upcoming changes and guidelines from Google and Yahoo](https://digitalmarketingoncloud.com/deliverability/upcoming-changes-and-guidelines-from-google-and-yahoo/) - Are you panicking, realising it is now 2024, and Google along with Yahoo will start enforcing some added protection mechanisms to safeguard their users against spam? Do you feel your engagement rates at risk, asking yourself what they mean by one-click unsubscribe? Let me calm you down and explain that you, as a Salesforce Marketing
- [Understanding tracking across Marketing Cloud and Google Analytics](https://digitalmarketingoncloud.com/reporting/understanding-tracking-across-marketing-cloud-and-google-analytics/) - Idea for this article came, as few other before this one, from an interesting discussion on one of the online Salesforce communities. I realised, that not everyone is looking for deeply technical explanation of SSJS based consent management, or building cross cloud LWCs. Sometimes it is what might seem trivial, which provides more value to
- [Tracking clicks on outbound links from Cloud Pages](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/tracking-clicks-on-outbound-links-from-cloud-pages/) - Wouldn't it be fantastic, if your click tracking wasn't limited to just emails? I have been asked more than once, if it is possible to track clicks performed on Cloud Pages. And while SFMC does not offer any standard functionality for this, we might be able to build a simple although custom solution. First, we
- [Avoid paying too much for your contacts in Marketing Cloud](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/avoid-paying-too-much-for-your-contacts-in-marketing-cloud/) - You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let's revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact
- [SFMC Cloud Pages - logging with custom error pages](https://digitalmarketingoncloud.com/ampscript/sfmc-cloud-pages-logging-with-custom-error-pages/) - Gain more insights into which Cloud Pages throw errors in your SFMC instance.
- [Securing Cloud Pages with one-time password](https://digitalmarketingoncloud.com/cloud-pages/securing-cloud-pages-with-one-time-password/) - Have you ever wanted to share content with your subscribers, without exposing it to anyone - even when available on a public URL? As you know, there are already methods of securing Cloud Pages, especially if using Cloud Pages as apps. But this limits us to only showing the page to logged in users in
- [Real time events triggered by email opens](https://digitalmarketingoncloud.com/code-resources/real-time-events-triggered-by-email-opens/) - Discover how to enhance your Salesforce Marketing Cloud (SFMC) campaigns by triggering real-time events upon email opens. Traditional methods often rely on batch processing, leading to delays and increased automation runs, which can be costly and inefficient. This article introduces an innovative approach using SFMC's Code Resources to execute immediate actions when an email is opened. By embedding a tracking pixel linked to a Code Resource, you can perform tasks such as progressing a contact through a journey, updating records, or initiating API calls instantly. While acknowledging the challenges posed by privacy measures affecting open tracking reliability, the article provides a proof of concept that demonstrates the potential of this method to improve engagement and responsiveness in your email marketing strategies.
- [Sending emails in SFMC from existing domain](https://digitalmarketingoncloud.com/deliverability/sending-emails-in-sfmc-from-existing-domain/) - You might already know, that you can use either a Sender Authentication Package or Private Domain to brand your emails, so the sender email address reflects your brand. In almost all cases, this sender domain is a subdomain to your business domain. Assuming your website is based on example.com, the sender domain can be mail.example.com
- [How to teach while learning Salesforce](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/how-to-teach-while-learning-salesforce/) - Teaching while learning Salesforce isn’t just possible—it’s a powerful way to fast-track your expertise and inspire others along the journey. In this post, I share how embracing curiosity and a willingness to teach, even as a beginner, can deepen your understanding and strengthen your Salesforce skills. Whether you're guiding newcomers, sharing small wins, or solving challenges together, you’ll discover that teaching is one of the most effective ways to master the platform. Ready to turn your learning process into a collaborative growth experience? Dive into the article and see how teaching while learning can transform your Salesforce journey.
- [Orchestrating Cross-Channel Journey Experiences with API Wait Steps and Cloud Pages](https://digitalmarketingoncloud.com/journey-builder/orchestrating-cross-channel-journey-experiences-with-api-wait-steps-and-cloud-pages/) - Discover how Salesforce Marketing Cloud’s API Wait Steps and Cloud Pages transform cross-channel journeys by adapting to real-time user actions. Learn about setup essentials, practical use cases like opt-in confirmations, and best practices for secure data handling—creating personalized, dynamic customer experiences.
- [Heroes of Marketing Cloud - Interview by Anthony Lamot, DESelect](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/heroes-of-marketing-cloud-interview-by-anthony-lamot-deselect/) - Some time ago I've had the opportunity of talking about my journey with Salesforce Marketing Cloud, as I was invited by Anthony to guest his podcast. This is what came out of it. The above was how he introduced me, and I am super happy this is how I am perceived in the Salesforce Marketing
- [Ensuring Email Deliverability](https://digitalmarketingoncloud.com/deliverability/ensuring-email-deliverability/) - - focusing on Email Authentication Disclaimer: Opinions in this post are my own and do not necessarily express my employer's opinions. Email channel is more important than ever before, which inspired me to share some of my personal experiences with emails, deliverability, and what I have done before to ensure emails are set all the way through
- [Email Deliverability and IP Warming](https://digitalmarketingoncloud.com/deliverability/ip-warming-marketing-cloud/) - - Why is IP warming crucial for your reputation? This is a second article in my series on Email Deliverability. If you missed out on the first one, you can visit it and read about setting up your email authentication correctly to ensure good deliverability. Starting off with a brand new setup, or just with an
- [Get your Marketing Cloud ready for the holiday season](https://digitalmarketingoncloud.com/deliverability/what-you-dont-but-should-worry-about-in-the-context-of-black-friday/) - What you don't, but should, worry about with Black Friday and other holidays around the corner, especially when it comes to ensuring good deliverability. With Black Friday approaching, many of you are sending out various forms of marketing emails to your subscribers. These sends are most probably segmented, and are being sent out by various
- [Choosing the best Subscriber Key in Marketing Cloud](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/marketing-cloud-subscriber-key/) - Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? In Salesforce Marketing Cloud, the Subscriber Key is a unique identifier assigned to each subscriber within your account. This key serves as the primary means of distinguishing individual subscribers, ensuring that each one is uniquely identifiable
- [Subscriber Key migration - and how it can help you](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/subscriber-key-migration-in-salesforce-marketing-cloud/) - Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it's too late. What are your options now? What you are looking into is a so-called
- [How do I brand my sender in Salesforce Marketing Cloud?](https://digitalmarketingoncloud.com/deliverability/how-do-i-brand-my-sender-in-salesforce-marketing-cloud/) - I have an existing SFMC setup, with a warm private IP address and an authenticated domain already. I am launching a new product and therefore want to set up a NEW sending domain to send from. If I want to start sending from it, using new sender domain, will I need to purchase a new
- [Automation Monitoring with Microsoft Teams integration](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/automation-monitoring-with-microsoft-teams-integration/) - Are you concerned about your Automations, and whether they are running as expected? Is your organisation using Microsoft Teams? If you can reply yes to both of the points above, you have come to the right place. The following solution will give you a tool to keep an eye on your automations, and trigger a
- [What is email authentication, and why does it matter?](https://digitalmarketingoncloud.com/deliverability/what-is-email-authentication-and-why-does-it-matter/) - Email authentication helps to ensure that an email message was sent by the domain it claims to be sent from, and that the message has not been modified in transit. Authentication is the effort to equip messages with enough verifiable information so that recipients (ISPs and end consumers) can recognize the nature of each message
- [Marketing Cloud DKIM FAQ](https://digitalmarketingoncloud.com/deliverability/marketing-cloud-dkim-faq/) - Frequently Asked Questions (FAQ) Regarding DKIM keys and DKIM DNS entries Q: Why is the DKIM TXT entry so long? A: Your DKIM key is a 2048 bit key, which results in a single, multi-string text record. This enhances security and better protects against spam and spoofing. The reason it is multi-string is because there
- [Marketing Cloud DMARC](https://digitalmarketingoncloud.com/deliverability/marketing-cloud-dmarc/) - DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to protect and monitor fraudulent use of a domain in email. DMARC allows domain owners, including ISPs and webmail providers, to
- [Behaviour based segmentation with Einstein](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/einstein-recommendations-in-salesforce-marketing-cloud/) - So, you have started using Salesforce Marketing Cloud, and spotted that little menu, listing Email Recommendations and Web Recommendations. But what is this all about, and how can you come around to build a useful implementation? One of my favourite use cases for this, is lead scoring. Introduction You can use Einstein Email Recommendations to
- [Can you have one Contact/Subscriber with multiple email addresses?](https://digitalmarketingoncloud.com/contact-management/can-you-have-one-contact-subscriber-with-multiple-email-addresses/) - Sometimes you find yourself in a situation, where a single Contact Key needs to provide multiple email addresses. This could have multiple causes, like providing both a work-email as well as a personal email. While you are able to store these emails in a data extension within Marketing Cloud, using both of them with same
- [Updating email address in All Subscribers](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/updating-email-address-in-all-subscribers/) - Did you read my post about using multiple email addresses for a single subscriber? Here I explained how important it is to ensure, that the email address stored in All Subscribers list is identical to the email address in your sendable data extension, when working with Salesforce Marketing Cloud: When a send to a data
- [Private Domains in Marketing Cloud - your ultimate guide](https://digitalmarketingoncloud.com/deliverability/private-domain-in-salesforce-marketing-cloud/) - There can be some confusion on how and when to use Private Domain on Marketing Cloud vs a Sender Authentication Package. It took me some time to understand this myself, and I will share some key findings here.
- [Why you (in some cases) shouldn't trust ChatGPT](https://digitalmarketingoncloud.com/salesforce-marketing-cloud/why-you-in-some-cases-shouldnt-trust-chatgpt/) - Let's have a look at the problem below: I am brand new to AMPScript and have a complicated use case I'm hoping somebody could help with. I have data that is being imported into SFMC that relates to offers that a customer may receive. In that data extension, some customers may receive all 5 offers,
- [Our SFMC implementation failed](https://digitalmarketingoncloud.com/projects/our-sfmc-implementation-failed/) - Although most implementations are successful and provide solid ROI to the organizations, I have also seen a failure or two. It is first of all, a question of not getting the expected value from the significant investment, which Salesforce Marketing Cloud is.
- [Consent management with Salesforce Marketing Cloud](https://digitalmarketingoncloud.com/consent-management/consent-management-with-salesforce-marketing-cloud/) - Imagine a world, where you only have Salesforce Marketing Cloud. No Sales Cloud, Service Cloud, or other applications which you would normally consider a system of record for identity and consent. Especially when looking at the Consent Data Model of Salesforce: The Salesforce Consent Data Model is the standard data model for managing consent at
- [Deliverability monitoring in Marketing Cloud](https://digitalmarketingoncloud.com/deliverability/deliverability-monitoring-in-marketing-cloud/) - How can you be sure, that your emails make it all the way to the recipient's inbox? Spoiler: keeping an eye on bounce rates is not enough. Let me introduce you to Inbox placement. It refers to the ability of an email message to successfully land in the recipient's inbox rather than being diverted to a spam or junk folder. It is a measure of the deliverability and effectiveness of an email campaign.

## Pages

- [](https://digitalmarketingoncloud.com/) - Where strategy meets execution in Salesforce Marketing Cloud by Lukas Lunow This blog is your go-to resource for navigating the complexities of SFMC: from deliverability and data modeling to automation, personalization, and cross-cloud integrations. Whether you're a seasoned architect or just getting started, you'll find hands-on solutions, best practices, and honest reflections drawn from real-world
- [Who is Lukas Lunow?](https://digitalmarketingoncloud.com/about-me/) - Salesforce MVP (Class of 2026) | Salesforce Marketing Champion I'm Lukas Lunow, working in a Nordic partner-side role at NoA Ignite, focused on Salesforce ecosystem strategy and community building. My work today centers on Agentforce, Data Cloud, and agentic enterprise strategy — helping organizations move from classic Marketing Cloud thinking into the agentic platform. I
- [Post archive](https://digitalmarketingoncloud.com/post-archive/)

## Templates

- [Default](https://digitalmarketingoncloud.com/feed-templates/default/)

## Categories

- [Deliverability](https://digitalmarketingoncloud.com/category/deliverability/) - Keep your emails front‑row center in the inbox. This category distills everything you need to know about deliverability. From the nuts‑and‑bolts of SPF, DKIM and DMARC alignment to list‑hygiene tactics, bounce management, and sender‑reputation rescue missions. You’ll find: Hands‑on guides & dashboards that walk you through monitoring tools in Salesforce Marketing Cloud so you can spot issues before they snowball. Real‑world case studies that reverse 0% Gmail placement and unravel mysterious asynchronous bounces, proving each fix in production. Provider policy watch‑alerts that decode the latest enforcement moves from Yahoo, Microsoft and other ISPs—helping you stay compliant and ahead of the curve. Evergreen best practices for crafting engaging content, maintaining clean data, and protecting your domain’s reputation over the long haul. Whether you’re troubleshooting a sudden dip or future‑proofing your program, every article here is battle‑tested, explained in plain English, and ready for immediate action.
- [Salesforce Marketing Cloud](https://digitalmarketingoncloud.com/category/salesforce-marketing-cloud/)
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