Since 2017 I have been working as a Senior Salesforce Solution Architect at Salesforce, specialising in Marketing Cloud implementations for our strategic customers across EMEA North.
This has given me countless opportunities to develop my skills within anything SFMC related. This goes for anything between Ampscript, SSJS to email deliverability and enterprise architecture. Topics which I hope to be able to share with you here on the blog.
Curious to know more? Check out my LinkedIn profile, or read my Salesforce blog post about my journey to becoming Salesforce Solution architect.
Thank you
Lukas Lunow
Currently holding following Salesforce certifications:
The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.
Marketing Cloud Email Specialist
The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.
The Salesforce Marketing Cloud Administrator credential is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates should be generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
Certified Marketing Cloud Developers have hands-on experience developing across the full platform. They create personalized, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages. They’re also experienced in advanced segmentation, reporting and analytics, and data configuration.
Marketing Cloud Customer Data Platform
The Marketing Cloud Customer Data Platform (formerly Salesforce CDP) Accredited Professional exam is designed for individuals with experience designing, configuring, building, and implementing Marketing Cloud Customer Data Platform.
Marketing Cloud Advanced Cross Channel
The Marketing Cloud Advanced Cross Channel Accredited Professional Exam is intended for individuals who have the knowledge, skills, and experience with key Marketing Cloud Cross Channel topics.
The Salesforce Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role.Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.
The Salesforce Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform.
The Salesforce Business Analyst credential is designed for Certified Salesforce Administrators who understand business needs, capture requirements, and collaborate with stakeholders to develop Salesforce solutions that drive business improvements.
The Salesforce UX Designer credential is intended for individuals who are aspiring or experienced designers wanting to build and design human-centered experiences on the Salesforce Platform.
The Salesforce Strategy Designer credential is intended for individuals with expertise using design methods to create compelling experience strategies that drive business outcomes using the Salesforce Platform. Candidates’ skills span business, innovation, design & delivery.
The Salesforce Administrator credential is designed for those who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities.
The Salesforce Data Architect credential is designed for those who assess the architecture environment and requirements and design sound, scalable, and high-performing solutions on the Salesforce Platform as it pertains to enterprise data management.
The Salesforce Associate certification is designed for individuals who have a fundamental awareness of how an integrated CRM platform solves the challenge of connecting departments and customer data, and who may have basic Salesforce user experience.
Marketing Cloud Social Specialist
The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate knowledge, skills, and experience using the components of Social Studio in the social landscape for post creation, management and analysis of conversations, and reporting.
Accredited Sales Professional
Recognized Salesforce partner sales, pre-sales and business development professional who is “engaged in marketing and selling Salesforce solutions.” Exam-takers must demonstrate Salesforce Advantage knowledge “through a stand-and-deliver white-boarding presentation prior to passing a multiple-choice exam.”
AWS Certified Solutions Architect Associate
AWS Certified Solutions Architect – Associate showcases knowledge and skills in AWS technology, across a wide range of AWS services. The focus of this certification is on the design of cost and performance optimized solutions, demonstrating a strong understanding of the AWS Well-Architected Framework. This certification can enhance the career profile and earnings of certified individuals and increase your credibility and confidence in stakeholder and customer interactions.