Salesforce MVP (Class of 2026) | Salesforce Marketing Champion
I’m Lukas Lunow, working in a Nordic partner-side role at NoA Ignite, focused on Salesforce ecosystem strategy and community building. My work today centers on Agentforce, Data Cloud, and agentic enterprise strategy — helping organizations move from classic Marketing Cloud thinking into the agentic platform.
I got here the long way: since 2017 I built deep expertise across Salesforce Marketing Cloud: AMPscript, SSJS, email deliverability, and enterprise architecture as a Senior Solution Architect at Salesforce, specializing in implementations for strategic customers across EMEA North. That foundation now shapes how I think about the next generation of Salesforce products.
I’m active in the Trailblazer and Marketer communities, presenting at events like the Salesforce Marketer Group Copenhagen, and I share what I learn here on the blog and on LinkedIn.
Curious to know more? Check out my LinkedIn profile, or read my Salesforce blog post about my journey to becoming Salesforce Solution architect.
Thank you
Lukas Lunow
Currently holding following Salesforce certifications:
Certified B2C Solution Architect credential is designed for individuals who have the knowledge, skills, and experience architecting and driving multi-cloud solutions that deliver business value for the customer. Designing, planning, and delivering business value requires knowledge that spans the Salesforce Customer 360 vision and platform.
Marketing Cloud Engagement Foundations
The Certified Marketing Foundations certification is designed for individuals who have a foundational understanding of the Salesforce platform and up to six months of experience with Salesforce Marketing Cloud Engagement.
Loyalty Management Accredited Professional
Accredited Loyalty Management Professionals have 2-3 years experience designing solutions using the Loyalty Management functionality and can lead the implementation of these solutions within a customer organization.
The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.
Marketing Cloud Email Specialist
The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.
The Salesforce Marketing Cloud Administrator credential is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates should be generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
Certified Marketing Cloud Developers have hands-on experience developing across the full platform. They create personalized, dynamic messages and landing pages, and are fluent in Marketing Cloud scripting languages. They’re also experienced in advanced segmentation, reporting and analytics, and data configuration.
The Salesforce Certified Data Cloud Consultant meets maintainable and scalable customer business requirements, and contributes to a customer’s long-term success. Candidates should have broad knowledge of Data Cloud and its capabilities, ranging from positioning Data Cloud and its business value, to designing and implementing Data Cloud solutions for customers.
Marketing Cloud Advanced Cross Channel
The Marketing Cloud Advanced Cross Channel Accredited Professional Exam is intended for individuals who have the knowledge, skills, and experience with key Marketing Cloud Cross Channel topics.
The Salesforce Pardot Consultant credential is designed for those who have experience implementing Pardot solutions in a customer-facing role.Candidates should be able to design and implement Pardot solutions that meet customers’ business requirements and contribute to their long-term success.
The Salesforce Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform.
The Salesforce Business Analyst credential is designed for Certified Salesforce Administrators who understand business needs, capture requirements, and collaborate with stakeholders to develop Salesforce solutions that drive business improvements.
The Salesforce UX Designer credential is intended for individuals who are aspiring or experienced designers wanting to build and design human-centered experiences on the Salesforce Platform.
The Salesforce Strategy Designer credential is intended for individuals with expertise using design methods to create compelling experience strategies that drive business outcomes using the Salesforce Platform. Candidates’ skills span business, innovation, design & delivery.
The Salesforce Administrator credential is designed for those who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities.
The Salesforce Data Architect credential is designed for those who assess the architecture environment and requirements and design sound, scalable, and high-performing solutions on the Salesforce Platform as it pertains to enterprise data management.
This certification is, first of all: not an easy one, for specialists who assess the architecture environment and requirements and design sound and scalable technical solutions on the Salesforce Platform that meet end-to-end integration requirements.
Platform App Builders show experience designing, building, and implementing custom applications using the declarative customization capabilities of the Salesforce Platform.
Agentforce Specialists have experience implementing out-of-the-box Salesforce AI capabilities, and enhancing them with Einstein Copilot, Prompt Builder, and Model Builder.
The Salesforce Certified AI Associate is able to provide informed strategies and guide stakeholder decisions based on Salesforce’s Trusted AI Principles.
The Salesforce Associate certification is designed for individuals who have a fundamental awareness of how an integrated CRM platform solves the challenge of connecting departments and customer data, and who may have basic Salesforce user experience.
Marketing Cloud Social Specialist
The Salesforce Certified Marketing Cloud Social Specialist credential is designed for those who can demonstrate knowledge, skills, and experience using the components of Social Studio in the social landscape for post creation, management and analysis of conversations, and reporting.
Accredited Sales Professional
Recognized Salesforce partner sales, pre-sales and business development professional who is “engaged in marketing and selling Salesforce solutions.” Exam-takers must demonstrate Salesforce Advantage knowledge “through a stand-and-deliver white-boarding presentation prior to passing a multiple-choice exam.”
AWS Certified Solutions Architect Associate
AWS Certified Solutions Architect – Associate showcases knowledge and skills in AWS technology, across a wide range of AWS services. The focus of this certification is on the design of cost and performance optimized solutions, demonstrating a strong understanding of the AWS Well-Architected Framework. This certification can enhance the career profile and earnings of certified individuals and increase your credibility and confidence in stakeholder and customer interactions.