Don’t let one sneaky domain sabotage your entire email campaign. Our Deliverability Early Warning System for SFMC drills down to ISP-specific metrics—spotting hidden troublemakers before they become full-blown deliverability disasters. Get proactive protection and keep your sender reputation shining on center stage!
Email deliverability isn’t just about sending emails—it’s about ensuring they land in your subscribers’ inboxes, ready to engage. In Salesforce Marketing Cloud (SFMC), mastering deliverability means balancing technical precision with subscriber-focused strategies. From setting up SPF and DKIM to crafting dynamic, personalized content and keeping your list squeaky clean, every detail counts. In this guide, you’ll learn actionable strategies to improve your sender reputation, avoid spam traps, and make every email count—all supported by real-world examples and practical insights. Deliverability isn’t just a metric; it’s your gateway to stronger customer relationships.
Mastering Email Deliverability: A Comprehensive Guide Read More »
You might already know, that you can use either a Sender Authentication Package or Private Domain to brand your emails, so the sender email address reflects your brand. In almost all cases, this sender domain is a subdomain to your business domain. Assuming your website is based on example.com, the sender domain can be mail.example.com
Sending emails in SFMC from existing domain Read More »
Are you panicking, realising it is now 2024, and Google along with Yahoo will start enforcing some added protection mechanisms to safeguard their users against spam? Do you feel your engagement rates at risk, asking yourself what they mean by one-click unsubscribe? Let me calm you down and explain that you, as a Salesforce Marketing
Upcoming changes and guidelines from Google and Yahoo Read More »
Sender Authentication Package (SAP) features include Private Domain for Email sending, Custom Domain for CloudPages, Account Branding with view-as-webpage, link and image wrapping, Dedicated IP Address, and Reply Mail Management. While these features can be purchased individually, the view-as-webpage, link and image wrapping that brands your account only comes with SAP.
What is a Sender Authentication Package in Marketing Cloud? Read More »
How can you be sure, that your emails make it all the way to the recipient’s inbox? Spoiler: keeping an eye on bounce rates is not enough. Let me introduce you to Inbox placement. It refers to the ability of an email message to successfully land in the recipient’s inbox rather than being diverted to a spam or junk folder. It is a measure of the deliverability and effectiveness of an email campaign.
Deliverability monitoring in Marketing Cloud Read More »
There can be some confusion on how and when to use Private Domain on Marketing Cloud vs a Sender Authentication Package. It took me some time to understand this myself, and I will share some key findings here.
Private Domains in Marketing Cloud – your ultimate guide Read More »
Email authentication helps to ensure that an email message was sent by the domain it claims to be sent from, and that the message has not been modified in transit. Authentication is the effort to equip messages with enough verifiable information so that recipients (ISPs and end consumers) can recognize the nature of each message
What is email authentication, and why does it matter? Read More »
I have an existing SFMC setup, with a warm private IP address and an authenticated domain already. I am launching a new product and therefore want to set up a NEW sending domain to send from. If I want to start sending from it, using new sender domain, will I need to purchase a new
How do I brand my sender in Salesforce Marketing Cloud? Read More »
DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to protect and monitor fraudulent use of a domain in email. DMARC allows domain owners, including ISPs and webmail providers, to
Marketing Cloud DMARC Read More »
