Where strategy meets execution in Salesforce Marketing Cloud

by Lukas Lunow

This blog is your go-to resource for navigating the complexities of SFMC: from deliverability and data modeling to automation, personalization, and cross-cloud integrations. Whether you’re a seasoned architect or just getting started, you’ll find hands-on solutions, best practices, and honest reflections drawn from real-world implementations. No fluff, no buzzwords.

Just practical insights to help you get the most out of your marketing technology stack.