Author name: Lukas Lunow

A simplified illustration showcasing Salesforce Marketing Cloud Code Resources. The image should depict a clean and minimal developer's workspace.

Why SFMC Code Resources Are Game-Changing for Developers

Code Resources /

Salesforce Marketing Cloud (SFMC) Code Resources are a hidden gem for developers, offering unmatched flexibility and efficiency. They empower you to publish and manage JavaScript, JSON, CSS, and plain text files, unlocking endless possibilities for creating dynamic, interactive web experiences. Imagine real-time form validation, seamless data integration, and dynamic updates—all without refreshing the page or using third-party tools. These resources don’t count as super message impressions, saving costs while enhancing functionality. With publicly accessible URLs, they’re perfect for connecting SFMC with external platforms, processing external form data, and building custom solutions. To maximize their potential, a solid understanding of AMPscript and Server-Side JavaScript (SSJS) is essential, allowing you to tackle complex scenarios like hosting JavaScript for immediate form validation or processing webinar signups directly into Data Extensions. SFMC Code Resources streamline workflows, reduce friction, and enable scalable innovation, making them an essential tool for any developer looking to push boundaries and elevate their marketing campaigns. Dive into the full article to explore practical use cases and see how these features can revolutionize your approach to SFMC.

Why SFMC Code Resources Are Game-Changing for Developers Read More »

A professional and minimal digital illustration showing the flow of leads from Facebook Lead Generation Ads into Salesforce

Automated Meta Lead Form processor

Code Resources, Consent Management, Contact Management /

The Automated Meta and Google Lead Form Processor revolutionizes lead management by addressing inefficiencies like data silos and manual bottlenecks in traditional methods. It automates the flow of lead data from Meta (Facebook) and Google forms into Salesforce Marketing Cloud (SFMC) using Server-Side JavaScript (SSJS) for validation and transfer. This seamless integration enables businesses to capture high-value first-party data, sync validated leads with paid media platforms (e.g., Facebook Custom Audiences, Google Customer Match), and activate personalized nurture journeys in SFMC. The system eliminates manual data transfers, ensuring high-quality data reaches marketing and sales teams quickly for timely and relevant engagement. With key features like data validation, real-time activation, and scalable automation, this solution optimizes lead generation campaigns, boosts ROI, and enhances customer journeys. Its technical setup includes scripts for validating Data Extensions and transferring leads to Salesforce Sales Cloud, ensuring efficient, secure, and compliant operations that drive better marketing outcomes.

Automated Meta Lead Form processor Read More »

Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect

Salesforce Marketing Cloud /

Lukas has had a tremendous career, including being an architect for many years at Salesforce, and for over a year now, he’s been a Senior Engineering Manager at Maersk, a global logistics company, leading a team of engineers and architects. Lukas gives great insights on how to think about architecting, designing, and strategizing your Marketing

Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect Read More »

A cartoon-style illustration of a digital customer journey

Orchestrating Cross-Channel Journey Experiences with API Wait Steps and Cloud Pages

Journey Builder /

Discover how Salesforce Marketing Cloud’s API Wait Steps and Cloud Pages transform cross-channel journeys by adapting to real-time user actions. Learn about setup essentials, practical use cases like opt-in confirmations, and best practices for secure data handling—creating personalized, dynamic customer experiences.

Orchestrating Cross-Channel Journey Experiences with API Wait Steps and Cloud Pages Read More »

Real time events triggered by email opens

Leave a Comment / Code Resources /

Discover how to enhance your Salesforce Marketing Cloud (SFMC) campaigns by triggering real-time events upon email opens. Traditional methods often rely on batch processing, leading to delays and increased automation runs, which can be costly and inefficient. This article introduces an innovative approach using SFMC’s Code Resources to execute immediate actions when an email is opened. By embedding a tracking pixel linked to a Code Resource, you can perform tasks such as progressing a contact through a journey, updating records, or initiating API calls instantly. While acknowledging the challenges posed by privacy measures affecting open tracking reliability, the article provides a proof of concept that demonstrates the potential of this method to improve engagement and responsiveness in your email marketing strategies.

Real time events triggered by email opens Read More »

Avoid paying too much for your contacts in Marketing Cloud

3 Comments / Contact Management, Salesforce Marketing Cloud /

You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let’s revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact

Avoid paying too much for your contacts in Marketing Cloud Read More »

Scroll to Top