Transform your Salesforce Marketing Cloud lead nurturing with AI. Learn how to connect SFMC, Einstein, and Dify using custom APIs for truly dynamic, personalized marketing that understands your leads.
What if Marketing Automation Actually Understood Your Leads? Read More »
Starting May 5, 2025, Microsoft now outright rejects bulk emails that fail SPF, DKIM, and DMARC authentication. If you’re sending more than 5,000 emails per day to Outlook, Hotmail, or Live users, this blog breaks down exactly what changed, why it matters, and how to stay compliant. Especially if you use Salesforce Marketing Cloud. Learn how to avoid the dreaded 550 5.7.515 bounce, set up Reply Mail Management, and turn your inbox into a deliverability superpower.
Microsoft Slams the Gate on Unverified Senders: Are Your Emails Ready for the Moat? Read More »
Salting hashed email addresses is crucial for secure visitor identity tracking. Understand the GDPR implications, potential risks of unsalted hashes, and practical examples of implementing salted HEMs in Salesforce Marketing Cloud.
Protect Your Visitor Identities: Why you should always salt your hashed email Read More »
Just passed the Salesforce Marketing Associate Certification in 10 minutes (missed only one question!). In this post, I share tips for acing the exam, study resources, and what you need to know about Salesforce’s big move from Webassessor to Pearson VUE starting July 2025.
Experiencing a sudden drop in Yahoo email deliverability? You’re not alone. Discover what changed in April 2025, why open rates collapsed, and how to recover fast. Learn how Yahoo’s new domain-based filtering and stricter sender requirements are reshaping inbox access – and what you must do to stay compliant.
Yahoo’s April 2025 Deliverability Shake-Up Read More »
Automate broken link detection in Salesforce Marketing Cloud and keep your email campaigns flawless. Discover how to proactively spot and fix 404 links, even after sending, to boost conversions and safeguard your brand’s reputation.
Broken Links are so 2004: Automate URL Validation in Salesforce Marketing Cloud Read More »
Avoid costly SFMC mistakes. Learn whether to hire in-house or a consultant, and how to maximize ROI from your Salesforce Marketing Cloud investment.
Is Salesforce Marketing Cloud still the go-to platform for complex marketing automation? Dive into this deep dive on SFMC’s evolving role, Salesforce’s shift towards Data Cloud and MC Growth, and why SFMC still holds its ground as the leader in enterprise marketing automation.
SFMC and I: Why I still believe we can grow old together Read More »
Is Salesforce shifting focus away from SFMC? With Data Cloud and MC Growth on the rise, the future of Marketing Cloud Engagement is more uncertain than ever.
Is Salesforce losing focus on Marketing Cloud Engagement? Read More »
Don’t let one sneaky domain sabotage your entire email campaign. Our Deliverability Early Warning System for SFMC drills down to ISP-specific metrics—spotting hidden troublemakers before they become full-blown deliverability disasters. Get proactive protection and keep your sender reputation shining on center stage!
