Author name: Lukas Lunow

From Gmail’s Abyss to 100% Inbox Placement: A Deliverability Case Study

Deliverability, Projects /

Ever felt that sinking feeling when your critical email campaigns vanish into the void, especially when Google’s involved? You’re not alone. When a significant portion of your revenue hinges on email marketing, deliverability issues aren’t just frustrating; they’re a direct hit to the bottom line. With the digital landscape constantly shifting, as highlighted by upcoming […]

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Microsoft Slams the Gate on Unverified Senders: Are Your Emails Ready for the Moat?

Deliverability /

Starting May 5, 2025, Microsoft now outright rejects bulk emails that fail SPF, DKIM, and DMARC authentication. If you’re sending more than 5,000 emails per day to Outlook, Hotmail, or Live users, this blog breaks down exactly what changed, why it matters, and how to stay compliant. Especially if you use Salesforce Marketing Cloud. Learn how to avoid the dreaded 550 5.7.515 bounce, set up Reply Mail Management, and turn your inbox into a deliverability superpower.

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Congratulations, you are now a Salesforce Certified Marketing Associate!

I Passed the Salesforce Marketing Associate Certification (in 10 Minutes!). But Missed Just One Question 😅

Salesforce Marketing Cloud /

Just passed the Salesforce Marketing Associate Certification in 10 minutes (missed only one question!). In this post, I share tips for acing the exam, study resources, and what you need to know about Salesforce’s big move from Webassessor to Pearson VUE starting July 2025.

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