Author name: Lukas Lunow

Discover how to enhance your Salesforce Marketing Cloud (SFMC) campaigns by triggering real-time events upon email opens. Traditional methods often rely on batch processing, leading to delays and increased automation runs, which can be costly and inefficient. This article introduces an innovative approach using SFMC’s Code Resources to execute immediate actions when an email is opened. By embedding a tracking pixel linked to a Code Resource, you can perform tasks such as progressing a contact through a journey, updating records, or initiating API calls instantly. While acknowledging the challenges posed by privacy measures affecting open tracking reliability, the article provides a proof of concept that demonstrates the potential of this method to improve engagement and responsiveness in your email marketing strategies.