Author name: Lukas Lunow

A professional and minimal digital illustration showing the flow of leads from Facebook Lead Generation Ads into Salesforce

Automated Meta Lead Form processor

Code Resources, Consent Management, Contact Management /

The Automated Meta and Google Lead Form Processor revolutionizes lead management by addressing inefficiencies like data silos and manual bottlenecks in traditional methods. It automates the flow of lead data from Meta (Facebook) and Google forms into Salesforce Marketing Cloud (SFMC) using Server-Side JavaScript (SSJS) for validation and transfer. This seamless integration enables businesses to capture high-value first-party data, sync validated leads with paid media platforms (e.g., Facebook Custom Audiences, Google Customer Match), and activate personalized nurture journeys in SFMC. The system eliminates manual data transfers, ensuring high-quality data reaches marketing and sales teams quickly for timely and relevant engagement. With key features like data validation, real-time activation, and scalable automation, this solution optimizes lead generation campaigns, boosts ROI, and enhances customer journeys. Its technical setup includes scripts for validating Data Extensions and transferring leads to Salesforce Sales Cloud, ensuring efficient, secure, and compliant operations that drive better marketing outcomes.

Automated Meta Lead Form processor Read More »

Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect

Salesforce Marketing Cloud /

Lukas has had a tremendous career, including being an architect for many years at Salesforce, and for over a year now, he’s been a Senior Engineering Manager at Maersk, a global logistics company, leading a team of engineers and architects. Lukas gives great insights on how to think about architecting, designing, and strategizing your Marketing

Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect Read More »

A cartoon-style illustration of a digital customer journey

Orchestrating Cross-Channel Journey Experiences with API Wait Steps and Cloud Pages

Journey Builder /

Discover how Salesforce Marketing Cloud’s API Wait Steps and Cloud Pages transform cross-channel journeys by adapting to real-time user actions. Learn about setup essentials, practical use cases like opt-in confirmations, and best practices for secure data handling—creating personalized, dynamic customer experiences.

Orchestrating Cross-Channel Journey Experiences with API Wait Steps and Cloud Pages Read More »

How to teach while learning Salesforce

Salesforce Marketing Cloud /

Teaching while learning Salesforce isn’t just possible—it’s a powerful way to fast-track your expertise and inspire others along the journey. In this post, I share how embracing curiosity and a willingness to teach, even as a beginner, can deepen your understanding and strengthen your Salesforce skills. Whether you’re guiding newcomers, sharing small wins, or solving challenges together, you’ll discover that teaching is one of the most effective ways to master the platform. Ready to turn your learning process into a collaborative growth experience? Dive into the article and see how teaching while learning can transform your Salesforce journey.

How to teach while learning Salesforce Read More »

Real time events triggered by email opens

Leave a Comment / Code Resources /

Discover how to enhance your Salesforce Marketing Cloud (SFMC) campaigns by triggering real-time events upon email opens. Traditional methods often rely on batch processing, leading to delays and increased automation runs, which can be costly and inefficient. This article introduces an innovative approach using SFMC’s Code Resources to execute immediate actions when an email is opened. By embedding a tracking pixel linked to a Code Resource, you can perform tasks such as progressing a contact through a journey, updating records, or initiating API calls instantly. While acknowledging the challenges posed by privacy measures affecting open tracking reliability, the article provides a proof of concept that demonstrates the potential of this method to improve engagement and responsiveness in your email marketing strategies.

Real time events triggered by email opens Read More »

Avoid paying too much for your contacts in Marketing Cloud

3 Comments / Contact Management, Salesforce Marketing Cloud /

You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let’s revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact

Avoid paying too much for your contacts in Marketing Cloud Read More »

Scroll to Top