Discover how Salesforce Marketing Cloud’s API Wait Steps and Cloud Pages transform cross-channel journeys by adapting to real-time user actions. Learn about setup essentials, practical use cases like opt-in confirmations, and best practices for secure data handling—creating personalized, dynamic customer experiences.
Orchestrating Cross-Channel Journey Experiences with API Wait Steps and Cloud Pages Read More »
Teaching while learning Salesforce isn’t just possible—it’s a powerful way to fast-track your expertise and inspire others along the journey. In this post, I share how embracing curiosity and a willingness to teach, even as a beginner, can deepen your understanding and strengthen your Salesforce skills. Whether you’re guiding newcomers, sharing small wins, or solving challenges together, you’ll discover that teaching is one of the most effective ways to master the platform. Ready to turn your learning process into a collaborative growth experience? Dive into the article and see how teaching while learning can transform your Salesforce journey.
How to teach while learning Salesforce Read More »
You might already know, that you can use either a Sender Authentication Package or Private Domain to brand your emails, so the sender email address reflects your brand. In almost all cases, this sender domain is a subdomain to your business domain. Assuming your website is based on example.com, the sender domain can be mail.example.com
Sending emails in SFMC from existing domain Read More »
Discover how to enhance your Salesforce Marketing Cloud (SFMC) campaigns by triggering real-time events upon email opens. Traditional methods often rely on batch processing, leading to delays and increased automation runs, which can be costly and inefficient. This article introduces an innovative approach using SFMC’s Code Resources to execute immediate actions when an email is opened. By embedding a tracking pixel linked to a Code Resource, you can perform tasks such as progressing a contact through a journey, updating records, or initiating API calls instantly. While acknowledging the challenges posed by privacy measures affecting open tracking reliability, the article provides a proof of concept that demonstrates the potential of this method to improve engagement and responsiveness in your email marketing strategies.
Real time events triggered by email opens Read More »
Have you ever wanted to share content with your subscribers, without exposing it to anyone – even when available on a public URL? As you know, there are already methods of securing Cloud Pages, especially if using Cloud Pages as apps. But this limits us to only showing the page to logged in users in
Securing Cloud Pages with one-time password Read More »
Gain more insights into which Cloud Pages throw errors in your SFMC instance.
SFMC Cloud Pages – logging with custom error pages Read More »
You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let’s revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact
Avoid paying too much for your contacts in Marketing Cloud Read More »
We are tracking clicks in our emails, but is there a way to track clicks on links from Cloud Pages? Salesforce Marketing Cloud Admin Wouldn’t it be fantastic, if your click tracking wasn’t limited to just emails? I have been asked more than once, if it is possible to track clicks performed on Cloud Pages.
Tracking clicks on outbound links from Cloud Pages Read More »
Idea for this article came, as few other before this one, from an interesting discussion on one of the online Salesforce communities. I realised, that not everyone is looking for deeply technical explanation of SSJS based consent management, or building cross cloud LWCs. Sometimes it is what might seem trivial, which provides more value to
Understanding tracking across Marketing Cloud and Google Analytics Read More »
Are you panicking, realising it is now 2024, and Google along with Yahoo will start enforcing some added protection mechanisms to safeguard their users against spam? Do you feel your engagement rates at risk, asking yourself what they mean by one-click unsubscribe? Let me calm you down and explain that you, as a Salesforce Marketing
Upcoming changes and guidelines from Google and Yahoo Read More »
