Author: Lukas Lunow

  • MarketingTech Talk Alert!

    MarketingTech Talk Alert!

    Embark on the intricate dance between technology and marketing. Join us to simplify and optimise your tech investments, breaking free from the chains of banal trends. Discover the hidden potential in processes and get practical solutions — no more Rolls Royce platforms for newsletters!!!

  • Showing SFMC data in Sales Cloud

    Showing SFMC data in Sales Cloud

    I am seeing large numbers of questions, asking how we can sync large volumes of data from Marketing Cloud and into Sales Cloud. Well, let me start by asking you a question: Do you really need the data to be physically in Sales Cloud? Or do you want it to be presented in Sales Cloud?…

  • I am offering free Salesforce Marketing Cloud consultancy!

    How to connect with the top Salesforce Marketing Cloud experts across the globe, to get started on your learning path toward becoming a trusted expert? There are numerous communities out there, with dedicated experts, who will help you along the way.

  • What is a Sender Authentication Package in Marketing Cloud?

    Sender Authentication Package (SAP) features include Private Domain for Email sending, Custom Domain for CloudPages, Account Branding with view-as-webpage, link and image wrapping, Dedicated IP Address, and Reply Mail Management. While these features can be purchased individually, the view-as-webpage, link and image wrapping that brands your account only comes with SAP.

  • Impression Tracking in Marketing Cloud

    Have you ever created an email where you have tens of different offers in separate dynamic content blocks and wondered how you would report back the click data from the blocks? Are you using Ampscript to present highly individualised emails, and lost track of your click rates for those particular offers? Then Impression Region tracking…

  • Lead Scoring in Marketing Cloud

    There are ways of building lead scoring functionality with tools available in every edition of Salesforce Marketing Cloud. I will share with you some fundamentals on lead scoring in general, how it is used in Salesforce Pardot, and how you can build it in Marketing Cloud.

  • Contact Deletion in Marketing Cloud

    Why is deleting contacts important? With privacy having rightfully increasing focus, you should ensure that you don’t store and process more data than needed, in your Salesforce Marketing Cloud environment. But what is a Contact and how are they being counted? Salesforce explains it quite well in this article. Deleting contacts in Salesforce Marketing Cloud…

  • Preference Center in Marketing Cloud

    This is indeed a big topic, which I will do my best to cover in a single short answer here. This all comes very much down to your consent and identity data model. How many options for subscriptions will you be offering your subscribers?How many objects (data extensions) will you be using? – Will it…

  • Deliverability monitoring in Marketing Cloud

    How can you be sure, that your emails make it all the way to the recipient’s inbox? Spoiler: keeping an eye on bounce rates is not enough. Let me introduce you to Inbox placement. It refers to the ability of an email message to successfully land in the recipient’s inbox rather than being diverted to…

  • Consent management with Salesforce Marketing Cloud

    Imagine a world, where you only have Salesforce Marketing Cloud. No Sales Cloud, Service Cloud, or other applications which you would normally consider a system of record for identity and consent. Especially when looking at the Consent Data Model of Salesforce: The Salesforce Consent Data Model is the standard data model for managing consent at…