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I am seeing large numbers of questions, asking how we can sync large volumes of data from Marketing Cloud and into Sales Cloud. Well, let me start by asking you a question: Do you really need the data to be physically in Sales Cloud? Or do you want it to be presented in Sales Cloud? …
Although most implementations are successful and provide solid ROI to the organizations, I have also seen a failure or two. It is first of all, a question of not getting the expected value from the significant investment, which Salesforce Marketing Cloud is.
