This is indeed a big topic, which I will do my best to cover in a single short answer here. This all comes very much down to your consent and identity data model. How many options for subscriptions will you be offering your subscribers?How many objects (data extensions) will you be using? – Will it …
Imagine a world, where you only have Salesforce Marketing Cloud. No Sales Cloud, Service Cloud, or other applications which you would normally consider a system of record for identity and consent. Especially when looking at the Consent Data Model of Salesforce: The Salesforce Consent Data Model is the standard data model for managing consent at …
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