Contact Management

Building an Optimized Data Model and Maximizing Automation Studio in Salesforce Marketing Cloud

Contact Management /

Unlock the full potential of Salesforce Marketing Cloud with a streamlined data model and powerful automation strategies. Discover how to flatten your data for faster segmentation, optimize SQL queries for peak performance, and scale workflows seamlessly with Automation Studio. From targeting high-value customers to enhancing data visibility across campaigns, this guide provides actionable insights to elevate your marketing efforts and deliver exceptional customer experiences. Ready to transform your SFMC implementation? Let’s dive in!

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A professional and minimal digital illustration showing the flow of leads from Facebook Lead Generation Ads into Salesforce

Automated Meta Lead Form processor

Code Resources, Consent Management, Contact Management /

The Automated Meta and Google Lead Form Processor revolutionizes lead management by addressing inefficiencies like data silos and manual bottlenecks in traditional methods. It automates the flow of lead data from Meta (Facebook) and Google forms into Salesforce Marketing Cloud (SFMC) using Server-Side JavaScript (SSJS) for validation and transfer. This seamless integration enables businesses to capture high-value first-party data, sync validated leads with paid media platforms (e.g., Facebook Custom Audiences, Google Customer Match), and activate personalized nurture journeys in SFMC. The system eliminates manual data transfers, ensuring high-quality data reaches marketing and sales teams quickly for timely and relevant engagement. With key features like data validation, real-time activation, and scalable automation, this solution optimizes lead generation campaigns, boosts ROI, and enhances customer journeys. Its technical setup includes scripts for validating Data Extensions and transferring leads to Salesforce Sales Cloud, ensuring efficient, secure, and compliant operations that drive better marketing outcomes.

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Avoid paying too much for your contacts in Marketing Cloud

3 Comments / Contact Management, Salesforce Marketing Cloud /

You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let’s revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact

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Can you have one Contact/Subscriber with multiple email addresses?

1 Comment / Contact Management /

Sometimes you find yourself in a situation, where a single Contact Key needs to provide multiple email addresses. This could have multiple causes, like providing both a work-email as well as a personal email. While you are able to store these emails in a data extension within Marketing Cloud, using both of them with same

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