Reporting

Understanding tracking across Marketing Cloud and Google Analytics

1 Comment / Reporting /

Idea for this article came, as few other before this one, from an interesting discussion on one of the online Salesforce communities. I realised, that not everyone is looking for deeply technical explanation of SSJS based consent management, or building cross cloud LWCs. Sometimes it is what might seem trivial, which provides more value to […]

Understanding tracking across Marketing Cloud and Google Analytics Read More »

Impression Tracking in Marketing Cloud

Leave a Comment / Reporting /

Have you ever created an email where you have tens of different offers in separate dynamic content blocks and wondered how you would report back the click data from the blocks? Are you using Ampscript to present highly individualised emails, and lost track of your click rates for those particular offers? Then Impression Region tracking is the right solution to stay on top of your engagement data.

Impression Tracking in Marketing Cloud Read More »

Scroll to Top