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Our SFMC implementation failed
Although most implementations are successful and provide solid ROI to the organizations, I have also seen a failure or two. It is first of all, a question of not getting the expected value from the significant investment, which Salesforce Marketing Cloud is.
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Why you (in some cases) shouldn’t trust ChatGPT
Let’s have a look at the problem below: I am brand new to AMPScript and have a complicated use case I’m hoping somebody could help with. I have data that is being imported into SFMC that relates to offers that a customer may receive. In that data extension, some customers may receive all 5 offers,…
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Private Domains in Marketing Cloud – your ultimate guide
There can be some confusion on how and when to use Private Domain on Marketing Cloud vs a Sender Authentication Package. It took me some time to understand this myself, and I will share some key findings here.
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Updating email address in All Subscribers
Did you read my post about using multiple email addresses for a single subscriber? Here I explained how important it is to ensure, that the email address stored in All Subscribers list is identical to the email address in your sendable data extension, when working with Salesforce Marketing Cloud: When a send to a data…
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Can you have one Contact/Subscriber with multiple email addresses?
Sometimes you find yourself in a situation, where a single Contact Key needs to provide multiple email addresses. This could have multiple causes, like providing both a work-email as well as a personal email. While you are able to store these emails in a data extension within Marketing Cloud, using both of them with same…
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Getting most out of Einstein Recommendations
So, you have started using Salesforce Marketing Cloud, and spotted that little menu, listing Email Recommendations and Web Recommendations. But what is this all about, and how can you come around to build a useful implementation? One of my favourite use cases for this, is lead scoring. Introduction You can use Einstein Email Recommendations to…
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What is email authentication, and why does it matter?
Email authentication helps to ensure that an email message was sent by the domain it claims to be sent from, and that the message has not been modified in transit. Authentication is the effort to equip messages with enough verifiable information so that recipients (ISPs and end consumers) can recognize the nature of each message…
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Automation Monitoring with Microsoft Teams integration
If you can reply yes to both of the points above, you have come to the right place. The following solution will give you a tool to keep an eye on your automations, and trigger a notification in a selected Microsoft Teams channel, as illustrated above, so you can take appropriate actions, but also use…
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How do I brand my sender in Salesforce Marketing Cloud?
I have an existing SFMC setup, with a warm private IP address and an authenticated domain already. I am launching a new product and therefore want to set up a NEW sending domain to send from. If I want to start sending from it, using new sender domain, will I need to purchase a new…
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Marketing Cloud DMARC
DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to protect and monitor fraudulent use of a domain in email. DMARC allows domain owners, including ISPs and webmail providers, to…
Helping you get more value from Salesforce Marketing Cloud – one blog post at a time