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Marketing Cloud DKIM FAQ
Frequently Asked Questions (FAQ) Regarding DKIM keys and DKIM DNS entries Q: Why is the DKIM TXT entry so long? A: Your DKIM key is a 2048 bit key, which results in a single, multi-string text record. This enhances security and better protects against spam and spoofing. The reason it is multi-string is because there…
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Subscriber Key migration – and how it can help you
Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it’s too late. What are your options now? What you are looking into is a so-called…
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Key decisions in Marketing Cloud
Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? I see four main points, when advising clients on what to use a Subscriber/Contact key. The details are indeed very much up to the individual scenario, but these points are universal. The Contact Key should be:…
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Get your Marketing Cloud ready for the holiday season
What you don’t, but should, worry about with Black Friday and other holidays around the corner, especially when it comes to ensuring good deliverability. With Black Friday approaching, many of you are sending out various forms of marketing emails to your subscribers. These sends are most probably segmented, and are being sent out by various…
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Email Deliverability and IP Warmup
– Why is IP warmup crucial for your reputation? This is a second article in my series on Email Deliverability. If you missed out on the first one, you can visit it and read about setting up your email authentication correctly to ensure good deliverability. Starting off with a brand new setup, or just with an…
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Ensuring Email Deliverability
– focusing on Email Authentication Disclaimer: Opinions in this post are my own and do not necessarily express my employer’s opinions. Email channel is more important than ever before, which inspired me to share some of my personal experiences with emails, deliverability, and what I have done before to ensure emails are set all the way through…
Helping you get more value from Salesforce Marketing Cloud – one blog post at a time