Automate broken link detection in Salesforce Marketing Cloud and keep your email campaigns flawless. Discover how to proactively spot and fix 404 links, even after sending, to boost conversions and safeguard your brand’s reputation.
Broken Links are so 2004: Automate URL Validation in Salesforce Marketing Cloud Read More »
Unlock the full potential of Salesforce Marketing Cloud with advanced AMPscript and Server-Side JavaScript (SSJS) techniques. This guide dives into sophisticated use cases like dynamic personalization, expiring links, and tailored product recommendations using AMPscript, while showcasing SSJS’s power for handling complex JSON, making authenticated API calls, and supporting advanced HTTP methods like POST and PUT. Whether you’re creating time-sensitive links, integrating external systems, or parsing nested data, this article equips you with the tools to build scalable, personalized, and impactful marketing campaigns. Explore how AMPscript and SSJS together can transform your marketing efforts!
Advanced AMPscript Techniques for Personalization in Salesforce Marketing Cloud Read More »
Salesforce Marketing Cloud (SFMC) Code Resources unlock powerful tools for creating dynamic web experiences—real-time form validation, seamless data integration, and instant updates, all without page refreshes or extra costs. Their publicly accessible URLs make it easy to connect SFMC with external platforms, process form submissions, and build unique solutions.
Mastering AMPscript and Server-Side JavaScript (SSJS) takes their potential even further, enabling instant form validation or direct webinar signups into Data Extensions. Ready to innovate and streamline your workflows? Dive in and see how these resources can transform your marketing campaigns.
Why SFMC Code Resources Are Game-Changing for Developers Read More »
Discover how Salesforce Marketing Cloud’s API Wait Steps and Cloud Pages transform cross-channel journeys by adapting to real-time user actions. Learn about setup essentials, practical use cases like opt-in confirmations, and best practices for secure data handling—creating personalized, dynamic customer experiences.
Orchestrating Cross-Channel Journey Experiences with API Wait Steps and Cloud Pages Read More »
Discover how to enhance your Salesforce Marketing Cloud (SFMC) campaigns by triggering real-time events upon email opens. Traditional methods often rely on batch processing, leading to delays and increased automation runs, which can be costly and inefficient. This article introduces an innovative approach using SFMC’s Code Resources to execute immediate actions when an email is opened. By embedding a tracking pixel linked to a Code Resource, you can perform tasks such as progressing a contact through a journey, updating records, or initiating API calls instantly. While acknowledging the challenges posed by privacy measures affecting open tracking reliability, the article provides a proof of concept that demonstrates the potential of this method to improve engagement and responsiveness in your email marketing strategies.
Real time events triggered by email opens Read More »
Have you ever wanted to share content with your subscribers, without exposing it to anyone – even when available on a public URL? As you know, there are already methods of securing Cloud Pages, especially if using Cloud Pages as apps. But this limits us to only showing the page to logged in users in
Securing Cloud Pages with one-time password Read More »
Gain more insights into which Cloud Pages throw errors in your SFMC instance.
SFMC Cloud Pages – logging with custom error pages Read More »
We are tracking clicks in our emails, but is there a way to track clicks on links from Cloud Pages? Salesforce Marketing Cloud Admin Wouldn’t it be fantastic, if your click tracking wasn’t limited to just emails? I have been asked more than once, if it is possible to track clicks performed on Cloud Pages.
Tracking clicks on outbound links from Cloud Pages Read More »
Have you ever created an email where you have tens of different offers in separate dynamic content blocks and wondered how you would report back the click data from the blocks? Are you using Ampscript to present highly individualised emails, and lost track of your click rates for those particular offers? Then Impression Region tracking is the right solution to stay on top of your engagement data.
Impression Tracking in Marketing Cloud Read More »
Let’s have a look at the problem below: I am brand new to AMPScript and have a complicated use case I’m hoping somebody could help with. I have data that is being imported into SFMC that relates to offers that a customer may receive. In that data extension, some customers may receive all 5 offers,
Why you (in some cases) shouldn’t trust ChatGPT Read More »
