Salting hashed email addresses is crucial for secure visitor identity tracking. Understand the GDPR implications, potential risks of unsalted hashes, and practical examples of implementing salted HEMs in Salesforce Marketing Cloud.
Protect Your Visitor Identities: Why you should always salt your hashed email Read More »
Automate broken link detection in Salesforce Marketing Cloud and keep your email campaigns flawless. Discover how to proactively spot and fix 404 links, even after sending, to boost conversions and safeguard your brand’s reputation.
Broken Links are so 2004: Automate URL Validation in Salesforce Marketing Cloud Read More »
Unlock the full potential of Salesforce Marketing Cloud with advanced AMPscript and Server-Side JavaScript (SSJS) techniques. This guide dives into sophisticated use cases like dynamic personalization, expiring links, and tailored product recommendations using AMPscript, while showcasing SSJS’s power for handling complex JSON, making authenticated API calls, and supporting advanced HTTP methods like POST and PUT. Whether you’re creating time-sensitive links, integrating external systems, or parsing nested data, this article equips you with the tools to build scalable, personalized, and impactful marketing campaigns. Explore how AMPscript and SSJS together can transform your marketing efforts!
Advanced AMPscript Techniques for Personalization in Salesforce Marketing Cloud Read More »
Salesforce Marketing Cloud (SFMC) Code Resources unlock powerful tools for creating dynamic web experiences—real-time form validation, seamless data integration, and instant updates, all without page refreshes or extra costs. Their publicly accessible URLs make it easy to connect SFMC with external platforms, process form submissions, and build unique solutions.
Mastering AMPscript and Server-Side JavaScript (SSJS) takes their potential even further, enabling instant form validation or direct webinar signups into Data Extensions. Ready to innovate and streamline your workflows? Dive in and see how these resources can transform your marketing campaigns.
Why SFMC Code Resources Are Game-Changing for Developers Read More »
The Automated Meta and Google Lead Form Processor revolutionizes lead management by addressing inefficiencies like data silos and manual bottlenecks in traditional methods. It automates the flow of lead data from Meta (Facebook) and Google forms into Salesforce Marketing Cloud (SFMC) using Server-Side JavaScript (SSJS) for validation and transfer. This seamless integration enables businesses to capture high-value first-party data, sync validated leads with paid media platforms (e.g., Facebook Custom Audiences, Google Customer Match), and activate personalized nurture journeys in SFMC. The system eliminates manual data transfers, ensuring high-quality data reaches marketing and sales teams quickly for timely and relevant engagement. With key features like data validation, real-time activation, and scalable automation, this solution optimizes lead generation campaigns, boosts ROI, and enhances customer journeys. Its technical setup includes scripts for validating Data Extensions and transferring leads to Salesforce Sales Cloud, ensuring efficient, secure, and compliant operations that drive better marketing outcomes.
Automated Meta Lead Form processor Read More »
Have you ever wanted to share content with your subscribers, without exposing it to anyone – even when available on a public URL? As you know, there are already methods of securing Cloud Pages, especially if using Cloud Pages as apps. But this limits us to only showing the page to logged in users in
Securing Cloud Pages with one-time password Read More »
We are tracking clicks in our emails, but is there a way to track clicks on links from Cloud Pages? Salesforce Marketing Cloud Admin Wouldn’t it be fantastic, if your click tracking wasn’t limited to just emails? I have been asked more than once, if it is possible to track clicks performed on Cloud Pages.
Tracking clicks on outbound links from Cloud Pages Read More »
Why is deleting contacts important? With privacy having rightfully increasing focus, you should ensure that you don’t store and process more data than needed, in your Salesforce Marketing Cloud environment. But what is a Contact and how are they being counted? Salesforce explains it quite well in this article. Deleting contacts in Salesforce Marketing Cloud
Contact Deletion in Marketing Cloud Read More »
Imagine a world, where you only have Salesforce Marketing Cloud. No Sales Cloud, Service Cloud, or other applications which you would normally consider a system of record for identity and consent. Especially when looking at the Consent Data Model of Salesforce: The Salesforce Consent Data Model is the standard data model for managing consent at
Consent management with Salesforce Marketing Cloud Read More »
If you can reply yes to both of the points above, you have come to the right place. The following solution will give you a tool to keep an eye on your automations, and trigger a notification in a selected Microsoft Teams channel, as illustrated above, so you can take appropriate actions, but also use
Automation Monitoring with Microsoft Teams integration Read More »
