There can be some confusion on how and when to use Private Domain on Marketing Cloud vs a Sender Authentication Package. It took me some time to understand this myself, and I will share some key findings here.
Private Domains in Marketing Cloud – your ultimate guide Read More »
Did you read my post about using multiple email addresses for a single subscriber? Here I explained how important it is to ensure, that the email address stored in All Subscribers list is identical to the email address in your sendable data extension, when working with Salesforce Marketing Cloud: When a send to a data
Updating email address in All Subscribers Read More »
Sometimes you find yourself in a situation, where a single Contact Key needs to provide multiple email addresses. This could have multiple causes, like providing both a work-email as well as a personal email. While you are able to store these emails in a data extension within Marketing Cloud, using both of them with same
Can you have one Contact/Subscriber with multiple email addresses? Read More »
So, you have started using Salesforce Marketing Cloud, and spotted that little menu, listing Email Recommendations and Web Recommendations. But what is this all about, and how can you come around to build a useful implementation? One of my favourite use cases for this, is lead scoring. Introduction You can use Einstein Email Recommendations to
Behaviour based segmentation with Einstein Read More »
Email authentication helps to ensure that an email message was sent by the domain it claims to be sent from, and that the message has not been modified in transit. Authentication is the effort to equip messages with enough verifiable information so that recipients (ISPs and end consumers) can recognize the nature of each message
What is email authentication, and why does it matter? Read More »
If you can reply yes to both of the points above, you have come to the right place. The following solution will give you a tool to keep an eye on your automations, and trigger a notification in a selected Microsoft Teams channel, as illustrated above, so you can take appropriate actions, but also use
Automation Monitoring with Microsoft Teams integration Read More »
I have an existing SFMC setup, with a warm private IP address and an authenticated domain already. I am launching a new product and therefore want to set up a NEW sending domain to send from. If I want to start sending from it, using new sender domain, will I need to purchase a new
How do I brand my sender in Salesforce Marketing Cloud? Read More »
DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to protect and monitor fraudulent use of a domain in email. DMARC allows domain owners, including ISPs and webmail providers, to
Marketing Cloud DMARC Read More »
Frequently Asked Questions (FAQ) Regarding DKIM keys and DKIM DNS entries Q: Why is the DKIM TXT entry so long? A: Your DKIM key is a 2048 bit key, which results in a single, multi-string text record. This enhances security and better protects against spam and spoofing. The reason it is multi-string is because there
Marketing Cloud DKIM FAQ Read More »
Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it’s too late. What are your options now? What you are looking into is a so-called
Subscriber Key migration – and how it can help you Read More »
