Email authentication helps to ensure that an email message was sent by the domain it claims to be sent from, and that the message has not been modified in transit. Authentication is the effort to equip messages with enough verifiable information so that recipients (ISPs and end consumers) can recognize the nature of each message […]
What is email authentication, and why does it matter? Read More »
If you can reply yes to both of the points above, you have come to the right place. The following solution will give you a tool to keep an eye on your automations, and trigger a notification in a selected Microsoft Teams channel, as illustrated above, so you can take appropriate actions, but also use
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I have an existing SFMC setup, with a warm private IP address and an authenticated domain already. I am launching a new product and therefore want to set up a NEW sending domain to send from. If I want to start sending from it, using new sender domain, will I need to purchase a new
How do I brand my sender in Salesforce Marketing Cloud? Read More »
DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to protect and monitor fraudulent use of a domain in email. DMARC allows domain owners, including ISPs and webmail providers, to
Marketing Cloud DMARC Read More »
Frequently Asked Questions (FAQ) Regarding DKIM keys and DKIM DNS entries Q: Why is the DKIM TXT entry so long? A: Your DKIM key is a 2048 bit key, which results in a single, multi-string text record. This enhances security and better protects against spam and spoofing. The reason it is multi-string is because there
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Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it’s too late. What are your options now? What you are looking into is a so-called
Subscriber Key migration – and how it can help you Read More »
Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? In Salesforce Marketing Cloud, the Subscriber Key is a unique identifier assigned to each subscriber within your account. This key serves as the primary means of distinguishing individual subscribers, ensuring that each one is uniquely identifiable
Choosing the best Subscriber Key in Marketing Cloud Read More »
What you don’t, but should, worry about with Black Friday and other holidays around the corner, especially when it comes to ensuring good deliverability. With Black Friday approaching, many of you are sending out various forms of marketing emails to your subscribers. These sends are most probably segmented, and are being sent out by various
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– Why is IP warming crucial for your reputation? This is a second article in my series on Email Deliverability. If you missed out on the first one, you can visit it and read about setting up your email authentication correctly to ensure good deliverability. Starting off with a brand new setup, or just with an
Email Deliverability and IP Warming Read More »
– focusing on Email Authentication Disclaimer: Opinions in this post are my own and do not necessarily express my employer’s opinions. Email channel is more important than ever before, which inspired me to share some of my personal experiences with emails, deliverability, and what I have done before to ensure emails are set all the way through
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