Author name: Lukas Lunow

Marketing Cloud DMARC

DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication protocol. It builds on the widely deployed SPF and DKIM protocols, adding a reporting function that allows senders and receivers to protect and monitor fraudulent use of a domain in email. DMARC allows domain owners, including ISPs and webmail providers, to […]

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Choosing the best Subscriber Key in Marketing Cloud

Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? In Salesforce Marketing Cloud, the Subscriber Key is a unique identifier assigned to each subscriber within your account. This key serves as the primary means of distinguishing individual subscribers, ensuring that each one is uniquely identifiable

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