Misaligned marketing and sales can quietly derail even the strongest B2B efforts. But when these teams align, the results are extraordinary: better leads, faster conversions, and seamless customer experiences. In this article, I share real-world transformations where tools like Salesforce Sales, Marketing, and Service Clouds bridged silos, redefined collaboration, and drove measurable success. Discover how alignment can unlock your team’s full potential and turn friction into growth. Dive in to learn more!

Email deliverability isn’t just about sending emails—it’s about ensuring they land in your subscribers’ inboxes, ready to engage. In Salesforce Marketing Cloud (SFMC), mastering deliverability means balancing technical precision with subscriber-focused strategies. From setting up SPF and DKIM to crafting dynamic, personalized content and keeping your list squeaky clean, every detail counts. In this guide, you’ll learn actionable strategies to improve your sender reputation, avoid spam traps, and make every email count—all supported by real-world examples and practical insights. Deliverability isn’t just a metric; it’s your gateway to stronger customer relationships.

Unlock the full potential of Salesforce Marketing Cloud with advanced AMPscript and Server-Side JavaScript (SSJS) techniques. This guide dives into sophisticated use cases like dynamic personalization, expiring links, and tailored product recommendations using AMPscript, while showcasing SSJS’s power for handling complex JSON, making authenticated API calls, and supporting advanced HTTP methods like POST and PUT. Whether you’re creating time-sensitive links, integrating external systems, or parsing nested data, this article equips you with the tools to build scalable, personalized, and impactful marketing campaigns. Explore how AMPscript and SSJS together can transform your marketing efforts!

Unlock the full potential of Salesforce Marketing Cloud with a streamlined data model and powerful automation strategies. Discover how to flatten your data for faster segmentation, optimize SQL queries for peak performance, and scale workflows seamlessly with Automation Studio. From targeting high-value customers to enhancing data visibility across campaigns, this guide provides actionable insights to elevate your marketing efforts and deliver exceptional customer experiences. Ready to transform your SFMC implementation? Let’s dive in!

Salesforce Marketing Cloud (SFMC) Code Resources unlock powerful tools for creating dynamic web experiences—real-time form validation, seamless data integration, and instant updates, all without page refreshes or extra costs. Their publicly accessible URLs make it easy to connect SFMC with external platforms, process form submissions, and build unique solutions. Mastering AMPscript and Server-Side JavaScript (SSJS) takes their potential even further, enabling instant form validation or direct webinar signups into Data Extensions. Ready to innovate and streamline your workflows? Dive in and see how these resources can transform your marketing campaigns.

The Automated Meta and Google Lead Form Processor revolutionizes lead management by addressing inefficiencies like data silos and manual bottlenecks in traditional methods. It automates the flow of lead data from Meta (Facebook) and Google forms into Salesforce Marketing Cloud (SFMC) using Server-Side JavaScript (SSJS) for validation and transfer. This seamless integration enables businesses to capture high-value first-party data, sync validated leads with paid media platforms (e.g., Facebook Custom Audiences, Google Customer Match), and activate personalized nurture journeys in SFMC. The system eliminates manual data transfers, ensuring high-quality data reaches marketing and sales teams quickly for timely and relevant engagement. With key features like data validation, real-time activation, and scalable automation, this solution optimizes lead generation campaigns, boosts ROI, and enhances customer journeys. Its technical setup includes scripts for validating Data Extensions and transferring leads to Salesforce Sales Cloud, ensuring efficient, secure, and compliant operations that drive better marketing outcomes.

Last Updated on November 14, 2024 Lukas has had a tremendous career, including being an architect for many years at Salesforce, and for over a year now, he’s been a Senior Engineering Manager at Maersk, a global logistics company, leading a team of engineers and architects. Lukas gives great insights on how to think about architecting, designing, and strategizing your Marketing Cloud and beyond, and he also offers advice, like how a great architect listens. On that note, I hope you have a great listen. Sit back, relax, and enjoy. Anthony LamotCEO, DESelect Some time ago I’ve had the opportunity… Read more: Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect

Discover how Salesforce Marketing Cloud’s API Wait Steps and Cloud Pages transform cross-channel journeys by adapting to real-time user actions. Learn about setup essentials, practical use cases like opt-in confirmations, and best practices for secure data handling—creating personalized, dynamic customer experiences.

Teaching while learning Salesforce isn’t just possible—it’s a powerful way to fast-track your expertise and inspire others along the journey. In this post, I share how embracing curiosity and a willingness to teach, even as a beginner, can deepen your understanding and strengthen your Salesforce skills. Whether you’re guiding newcomers, sharing small wins, or solving challenges together, you’ll discover that teaching is one of the most effective ways to master the platform. Ready to turn your learning process into a collaborative growth experience? Dive into the article and see how teaching while learning can transform your Salesforce journey.

Last Updated on August 21, 2024 You might already know, that you can use either a Sender Authentication Package or Private Domain to brand your emails, so the sender email address reflects your brand. In almost all cases, this sender domain is a subdomain to your business domain. Assuming your website is based on example.com, the sender domain can be mail.example.com or e.example.com: I want to send my emails from my “real” domain, which is example.com – how can I make sure they arrive from sales@example.com? Marketing Cloud Administrator There can be cases, where you want emails to arrive not… Read more: Sending emails in SFMC from existing domain

Discover how to enhance your Salesforce Marketing Cloud (SFMC) campaigns by triggering real-time events upon email opens. Traditional methods often rely on batch processing, leading to delays and increased automation runs, which can be costly and inefficient. This article introduces an innovative approach using SFMC’s Code Resources to execute immediate actions when an email is opened. By embedding a tracking pixel linked to a Code Resource, you can perform tasks such as progressing a contact through a journey, updating records, or initiating API calls instantly. While acknowledging the challenges posed by privacy measures affecting open tracking reliability, the article provides a proof of concept that demonstrates the potential of this method to improve engagement and responsiveness in your email marketing strategies.

Last Updated on May 24, 2024 Have you ever wanted to share content with your subscribers, without exposing it to anyone – even when available on a public URL? As you know, there are already methods of securing Cloud Pages, especially if using Cloud Pages as apps. But this limits us to only showing the page to logged in users in SFMC. One-time password explained Are there any other ways of ensuring not everyone can follow a link, in case an email has been forwarded, and access the linked content? Well – we can build a solution which will utilise… Read more: Securing Cloud Pages with one-time password

Gain more insights into which Cloud Pages throw errors in your SFMC instance.

Last Updated on May 13, 2024 You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let’s revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact database in Marketing Cloud Engagement. A contact can be someone who received a message from any Engagement tool, such as GroupConnect, Journey Builder, MobileConnect, or MobilePush.Marketing Cloud combines contacts from all sources based on the Contact Key value. The… Read more: Avoid paying too much for your contacts in Marketing Cloud

Last Updated on May 13, 2024 We are tracking clicks in our emails, but is there a way to track clicks on links from Cloud Pages? Salesforce Marketing Cloud Admin Wouldn’t it be fantastic, if your click tracking wasn’t limited to just emails? I have been asked more than once, if it is possible to track clicks performed on Cloud Pages. And while SFMC does not offer any standard functionality for this, we might be able to build a simple although custom solution. First, we need to understand how email tracking works. You might have seen that all your links… Read more: Tracking clicks on outbound links from Cloud Pages

Last Updated on May 13, 2024 Idea for this article came, as few other before this one, from an interesting discussion on one of the online Salesforce communities. I realised, that not everyone is looking for deeply technical explanation of SSJS based consent management, or building cross cloud LWCs. Sometimes it is what might seem trivial, which provides more value to some of the less experienced Trailblazers out there. This is why I have compiled this overview of how to track the engagement throughout the funnel – all the way from building your audience, and towards converting or abandoning your… Read more: Understanding tracking across Marketing Cloud and Google Analytics

Last Updated on May 13, 2024 Are you panicking, realising it is now 2024, and Google along with Yahoo will start enforcing some added protection mechanisms to safeguard their users against spam? Do you feel your engagement rates at risk, asking yourself what they mean by one-click unsubscribe? Let me calm you down and explain that you, as a Salesforce Marketing Cloud user, are already compliant potentially without even realising. Even though Salesforce is doing their best to ensure you being compliant, it is ultimately your responsibility. I have listed potential pitfalls under each item below. Sender Domain Authentication Firstly,… Read more: Upcoming changes and guidelines from Google and Yahoo

Last Updated on May 13, 2024 Working with time zones in Marketing Cloud, especially in SQL, is not always easy. We have multiple time zones in there, depending on where you look. Here is a good unofficial (compiled in best effort) overview of where which time zone applies: Whenever you need to adjust the time zone in your queries, you need to observe that SFMC system time is actually hard coded to UTC-6, NOT CST. You might have been doing an approximate timezone conversion, which was usually done by using the DATEADD() function to add the needed number of hours.… Read more: Avoiding time zone confusion in SFMC

Embark on the intricate dance between technology and marketing. Join us to simplify and optimise your tech investments, breaking free from the chains of banal trends. Discover the hidden potential in processes and get practical solutions — no more Rolls Royce platforms for newsletters!!!

Last Updated on November 18, 2024 I am seeing large numbers of questions, asking how we can sync large volumes of data from Marketing Cloud and into Sales Cloud. Well, let me start by asking you a question: Do you really need the data to be physically in Sales Cloud? Or do you want it to be presented in Sales Cloud? Well, that was actually two questions… What are your options? There is quite a difference to these two scenarios. Firstly, let’s talk about storage. A single record in Sales Cloud is about 2kb. Multiply it by tens, maybe hundreds… Read more: Showing SFMC data in Sales Cloud

How to connect with the top Salesforce Marketing Cloud experts across the globe, to get started on your learning path toward becoming a trusted expert? There are numerous communities out there, with dedicated experts, who will help you along the way.

Sender Authentication Package (SAP) features include Private Domain for Email sending, Custom Domain for CloudPages, Account Branding with view-as-webpage, link and image wrapping, Dedicated IP Address, and Reply Mail Management. While these features can be purchased individually, the view-as-webpage, link and image wrapping that brands your account only comes with SAP.

Have you ever created an email where you have tens of different offers in separate dynamic content blocks and wondered how you would report back the click data from the blocks? Are you using Ampscript to present highly individualised emails, and lost track of your click rates for those particular offers? Then Impression Region tracking is the right solution to stay on top of your engagement data.

There are ways of building lead scoring functionality with tools available in every edition of Salesforce Marketing Cloud. I will share with you some fundamentals on lead scoring in general, how it is used in Salesforce Pardot, and how you can build it in Marketing Cloud.

Last Updated on May 13, 2024 Why is deleting contacts important? With privacy having rightfully increasing focus, you should ensure that you don’t store and process more data than needed, in your Salesforce Marketing Cloud environment. But what is a Contact and how are they being counted? Salesforce explains it quite well in this article. Deleting contacts in Salesforce Marketing Cloud is important for several reasons: Overall, deleting contacts in Salesforce Marketing Cloud is essential for maintaining data privacy, improving database management, optimising email deliverability, enhancing reporting and analytics, and delivering a better customer experience. It helps you stay compliant… Read more: Contact Deletion in Marketing Cloud