Digital Marketing on Cloud

Last Updated on July 10, 2025 Documentation life hack of the day: Do you have a MASSIVE automation in Marketing Cloud Engagement, which you never came around to document, because…. documentation is not your… thing? (Be honest: who doesn’t?) Then pay close attention! As an example, I have used my DEWS Automation/Solution, described here: Don’t Let Deliverability Issues Sneak Up on You: Introducing the Deliverability Early Warning System for SFMC. So, what to do? Step 1: Export your Automation as a definition (JSON based) in Package Manager: Step 2: Upload this JSON file to your favourite GPT platform, asking it… Read more: Documenting SFMC Automations with AI

Struggling with personalization in Salesforce Marketing Cloud? Discover the key differences between using %%FirstName%% and %%=AttributeValue(“FirstName”)=%% in your emails and landing pages. Learn why AttributeValue is the safer, more flexible choice for dynamic personalization, and how it can help you avoid common mistakes like blank greetings and broken sends.

Discover how autonomous AI agents are revolutionizing marketing in 2025 by handling complex tasks, optimizing campaigns, and enabling unparalleled personalization at scale. This CloudWise playbook guides marketing and IT leaders on pragmatic adoption, addressing transparency, trust, and ethical considerations. Learn how AI agents enhance, not replace, human creativity and strategic insight, transforming marketing from cautious pilot projects into powerhouse operations.

Have you ever heard of asynchronous hard bounces in Salesforce Marketing Cloud? Neither had I. until I stumbled upon a subscriber consistently showing both email engagement (opens & clicks) and repeated hard bounces. In this technical deep dive, we’ll unravel the mystery of asynchronous bounces, explain why they occur (especially in forwarded email scenarios), and share practical advice for senior SFMC engineers and architects encountering similar subscriber lifecycle quirks.

Discover how top Salesforce Marketing Cloud influencers: Tim Ziter, Lukas Lunow, Nobuyuki Watanabe, Mateusz Dąbrowski, Jonas Lamberty, Greg Gifford & more, drive global impact through Stack Exchange expertise, Trailblazer leadership, hands-on workshops, and prolific blogs, proving influence spans code mastery, community service, and consistent content.

Last Updated on May 30, 2025 Ever felt that sinking feeling when your critical email campaigns vanish into the void, especially when Google’s involved? You’re not alone. When a significant portion of your revenue hinges on email marketing, deliverability issues aren’t just frustrating; they’re a direct hit to the bottom line. With the digital landscape constantly shifting, as highlighted by upcoming changes from Google and Yahoo, vigilance is more crucial than ever. This case study explores such a scenario. To maintain confidentiality (because let’s face it, no one wants their brand publicly tied to an email “pest problem,” no matter… Read more: From Gmail’s Abyss to 100% Inbox Placement: A Deliverability Case Study

Transform your Salesforce Marketing Cloud lead nurturing with AI. Learn how to connect SFMC, Einstein, and Dify using custom APIs for truly dynamic, personalized marketing that understands your leads.

Starting May 5, 2025, Microsoft now outright rejects bulk emails that fail SPF, DKIM, and DMARC authentication. If you’re sending more than 5,000 emails per day to Outlook, Hotmail, or Live users, this blog breaks down exactly what changed, why it matters, and how to stay compliant. Especially if you use Salesforce Marketing Cloud. Learn how to avoid the dreaded 550 5.7.515 bounce, set up Reply Mail Management, and turn your inbox into a deliverability superpower.

Salting hashed email addresses is crucial for secure visitor identity tracking. Understand the GDPR implications, potential risks of unsalted hashes, and practical examples of implementing salted HEMs in Salesforce Marketing Cloud.

Just passed the Salesforce Marketing Associate Certification in 10 minutes (missed only one question!). In this post, I share tips for acing the exam, study resources, and what you need to know about Salesforce’s big move from Webassessor to Pearson VUE starting July 2025.

Experiencing a sudden drop in Yahoo email deliverability? You’re not alone. Discover what changed in April 2025, why open rates collapsed, and how to recover fast. Learn how Yahoo’s new domain-based filtering and stricter sender requirements are reshaping inbox access – and what you must do to stay compliant.

Automate broken link detection in Salesforce Marketing Cloud and keep your email campaigns flawless. Discover how to proactively spot and fix 404 links, even after sending, to boost conversions and safeguard your brand’s reputation.

Avoid costly SFMC mistakes. Learn whether to hire in-house or a consultant, and how to maximize ROI from your Salesforce Marketing Cloud investment.

Is Salesforce Marketing Cloud still the go-to platform for complex marketing automation? Dive into this deep dive on SFMC’s evolving role, Salesforce’s shift towards Data Cloud and MC Growth, and why SFMC still holds its ground as the leader in enterprise marketing automation.

Is Salesforce shifting focus away from SFMC? With Data Cloud and MC Growth on the rise, the future of Marketing Cloud Engagement is more uncertain than ever.

Don’t let one sneaky domain sabotage your entire email campaign. Our Deliverability Early Warning System for SFMC drills down to ISP-specific metrics—spotting hidden troublemakers before they become full-blown deliverability disasters. Get proactive protection and keep your sender reputation shining on center stage!

Breaking into or leveling up in the Salesforce ecosystem isn’t just about certifications—it’s about crafting a compelling story that showcases your skills, problem-solving chops, and passion for the platform. In this article, I share insights from a conversation with Jon Ireland, a seasoned Salesforce recruiter, on how to tailor your application, stand out as a junior or senior candidate, and build a long-term career in Salesforce. Whether you’re navigating your first role or solidifying your expertise, these strategies will help you become the Trailblazer every company wants on their team.

Misaligned marketing and sales can quietly derail even the strongest B2B efforts. But when these teams align, the results are extraordinary: better leads, faster conversions, and seamless customer experiences. In this article, I share real-world transformations where tools like Salesforce Sales, Marketing, and Service Clouds bridged silos, redefined collaboration, and drove measurable success. Discover how alignment can unlock your team’s full potential and turn friction into growth. Dive in to learn more!

Email deliverability isn’t just about sending emails—it’s about ensuring they land in your subscribers’ inboxes, ready to engage. In Salesforce Marketing Cloud (SFMC), mastering deliverability means balancing technical precision with subscriber-focused strategies. From setting up SPF and DKIM to crafting dynamic, personalized content and keeping your list squeaky clean, every detail counts. In this guide, you’ll learn actionable strategies to improve your sender reputation, avoid spam traps, and make every email count—all supported by real-world examples and practical insights. Deliverability isn’t just a metric; it’s your gateway to stronger customer relationships.

Unlock the full potential of Salesforce Marketing Cloud with advanced AMPscript and Server-Side JavaScript (SSJS) techniques. This guide dives into sophisticated use cases like dynamic personalization, expiring links, and tailored product recommendations using AMPscript, while showcasing SSJS’s power for handling complex JSON, making authenticated API calls, and supporting advanced HTTP methods like POST and PUT. Whether you’re creating time-sensitive links, integrating external systems, or parsing nested data, this article equips you with the tools to build scalable, personalized, and impactful marketing campaigns. Explore how AMPscript and SSJS together can transform your marketing efforts!

Unlock the full potential of Salesforce Marketing Cloud with a streamlined data model and powerful automation strategies. Discover how to flatten your data for faster segmentation, optimize SQL queries for peak performance, and scale workflows seamlessly with Automation Studio. From targeting high-value customers to enhancing data visibility across campaigns, this guide provides actionable insights to elevate your marketing efforts and deliver exceptional customer experiences. Ready to transform your SFMC implementation? Let’s dive in!

Salesforce Marketing Cloud (SFMC) Code Resources unlock powerful tools for creating dynamic web experiences—real-time form validation, seamless data integration, and instant updates, all without page refreshes or extra costs. Their publicly accessible URLs make it easy to connect SFMC with external platforms, process form submissions, and build unique solutions. Mastering AMPscript and Server-Side JavaScript (SSJS) takes their potential even further, enabling instant form validation or direct webinar signups into Data Extensions. Ready to innovate and streamline your workflows? Dive in and see how these resources can transform your marketing campaigns.

The Automated Meta and Google Lead Form Processor revolutionizes lead management by addressing inefficiencies like data silos and manual bottlenecks in traditional methods. It automates the flow of lead data from Meta (Facebook) and Google forms into Salesforce Marketing Cloud (SFMC) using Server-Side JavaScript (SSJS) for validation and transfer. This seamless integration enables businesses to capture high-value first-party data, sync validated leads with paid media platforms (e.g., Facebook Custom Audiences, Google Customer Match), and activate personalized nurture journeys in SFMC. The system eliminates manual data transfers, ensuring high-quality data reaches marketing and sales teams quickly for timely and relevant engagement. With key features like data validation, real-time activation, and scalable automation, this solution optimizes lead generation campaigns, boosts ROI, and enhances customer journeys. Its technical setup includes scripts for validating Data Extensions and transferring leads to Salesforce Sales Cloud, ensuring efficient, secure, and compliant operations that drive better marketing outcomes.

Last Updated on May 30, 2025 Lukas has had a tremendous career, including being an architect for many years at Salesforce, and for over a year now, he’s been a Senior Engineering Manager at Maersk, a global logistics company, leading a team of engineers and architects. Lukas gives great insights on how to think about architecting, designing, and strategizing your Marketing Cloud and beyond, and he also offers advice, like how a great architect listens. On that note, I hope you have a great listen. Sit back, relax, and enjoy. Anthony LamotCEO, DESelect Some time ago I’ve had the opportunity… Read more: Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect

Discover how Salesforce Marketing Cloud’s API Wait Steps and Cloud Pages transform cross-channel journeys by adapting to real-time user actions. Learn about setup essentials, practical use cases like opt-in confirmations, and best practices for secure data handling—creating personalized, dynamic customer experiences.