Imagine a world, where you only have Salesforce Marketing Cloud. No Sales Cloud, Service Cloud, or other applications which you would normally consider a system of record for identity and consent. Especially when looking at the Consent Data Model of Salesforce: The Salesforce Consent Data Model is the standard data model for managing consent at …
Consent management with Salesforce Marketing Cloud Read More »
Did you read my post about using multiple email addresses for a single subscriber? Here I explained how important it is to ensure, that the email address stored in All Subscribers list is identical to the email address in your sendable data extension, when working with Salesforce Marketing Cloud: When a send to a data …
Sometimes you find yourself in a situation, where a single Contact Key needs to provide multiple email addresses. This could have multiple causes, like providing both a work-email as well as a personal email. While you are able to store these emails in a data extension within Marketing Cloud, using both of them with same …
Can you have one Contact/Subscriber with multiple email addresses? Read More »
Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it’s too late. What are your options now? What you are looking into is a so-called …
Subscriber Key migration – and how it can help you Read More »
Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? I see four main points, when advising clients on what to use a Subscriber/Contact key. The details are indeed very much up to the individual scenario, but these points are universal. The Contact Key should be: …
Choosing the best Subscriber Key in Marketing Cloud Read More »
