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Updating email address in All Subscribers
Did you read my post about using multiple email addresses for a single subscriber? Here I explained how important it is to ensure, that the email address stored in All Subscribers list is identical to the email address in your sendable data extension, when working with Salesforce Marketing Cloud: When a send to a data…
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Can you have one Contact/Subscriber with multiple email addresses?
Sometimes you find yourself in a situation, where a single Contact Key needs to provide multiple email addresses. This could have multiple causes, like providing both a work-email as well as a personal email. While you are able to store these emails in a data extension within Marketing Cloud, using both of them with same…
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Subscriber Key migration – and how it can help you
Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it’s too late. What are your options now? What you are looking into is a so-called…
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Key decisions in Marketing Cloud
Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? I see four main points, when advising clients on what to use a Subscriber/Contact key. The details are indeed very much up to the individual scenario, but these points are universal. The Contact Key should be:…