Lukas has had a tremendous career, including being an architect for many years at Salesforce, and for over a year now, he’s been a Senior Engineering Manager at Maersk, a global logistics company, leading a team of engineers and architects. Lukas gives great insights on how to think about architecting, designing, and strategizing your Marketing […]
Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect Read More »
Background Many of you who have been following me, know all to well how I enjoy sharing my Salesforce knowledge. Regardless if this is on Trailblazer Groups, Salesforce Stack Exchange, or on this blog. I keep getting positive feedback, and as long as people out there see my contributions as something positive and helpful in
How to teach while learning Salesforce Read More »
You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let’s revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact
Avoid paying too much for your contacts in Marketing Cloud Read More »
We are tracking clicks in our emails, but is there a way to track clicks on links from Cloud Pages? Salesforce Marketing Cloud Admin Wouldn’t it be fantastic, if your click tracking wasn’t limited to just emails? I have been asked more than once, if it is possible to track clicks performed on Cloud Pages.
Tracking clicks on outbound links from Cloud Pages Read More »
Working with time zones in Marketing Cloud, especially in SQL, is not always easy. We have multiple time zones in there, depending on where you look. Here is a good unofficial (compiled in best effort) overview of where which time zone applies: Whenever you need to adjust the time zone in your queries, you need
Avoiding time zone confusion in SFMC Read More »
How to connect with the top Salesforce Marketing Cloud experts across the globe, to get started on your learning path toward becoming a trusted expert? There are numerous communities out there, with dedicated experts, who will help you along the way.
I am offering free Salesforce Marketing Cloud consultancy! Read More »
There are ways of building lead scoring functionality with tools available in every edition of Salesforce Marketing Cloud. I will share with you some fundamentals on lead scoring in general, how it is used in Salesforce Pardot, and how you can build it in Marketing Cloud.
Lead Scoring in Marketing Cloud Read More »
Why is deleting contacts important? With privacy having rightfully increasing focus, you should ensure that you don’t store and process more data than needed, in your Salesforce Marketing Cloud environment. But what is a Contact and how are they being counted? Salesforce explains it quite well in this article. Deleting contacts in Salesforce Marketing Cloud
Contact Deletion in Marketing Cloud Read More »
Let’s have a look at the problem below: I am brand new to AMPScript and have a complicated use case I’m hoping somebody could help with. I have data that is being imported into SFMC that relates to offers that a customer may receive. In that data extension, some customers may receive all 5 offers,
Why you (in some cases) shouldn’t trust ChatGPT Read More »
Did you read my post about using multiple email addresses for a single subscriber? Here I explained how important it is to ensure, that the email address stored in All Subscribers list is identical to the email address in your sendable data extension, when working with Salesforce Marketing Cloud: When a send to a data
Updating email address in All Subscribers Read More »
