The Hidden Costs of Poor SFMC Implementations – And Why Getting It Right the First Time Matters
Avoid costly SFMC mistakes. Learn whether to hire in-house or a consultant, and how to maximize ROI from your Salesforce Marketing Cloud investment.
Salesforce Marketing Cloud
SFMC and I: Why I still believe we can grow old together
Is Salesforce Marketing Cloud still the go-to platform for complex marketing automation? Dive into this deep dive on SFMC’s evolving role, Salesforce’s shift towards Data Cloud and MC Growth, and why SFMC still holds its ground as the leader in enterprise marketing automation.
SFMC and I: Why I still believe we can grow old together Read More »
Is Salesforce losing focus on Marketing Cloud Engagement?
Is Salesforce shifting focus away from SFMC? With Data Cloud and MC Growth on the rise, the future of Marketing Cloud Engagement is more uncertain than ever.
Is Salesforce losing focus on Marketing Cloud Engagement? Read More »
Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect
Lukas has had a tremendous career, including being an architect for many years at Salesforce, and for over a year now, he’s been a Senior Engineering Manager at Maersk, a global logistics company, leading a team of engineers and architects. Lukas gives great insights on how to think about architecting, designing, and strategizing your Marketing
Heroes of Marketing Cloud – Interview by Anthony Lamot, DESelect Read More »
How to teach while learning Salesforce
Teaching while learning Salesforce isn’t just possible—it’s a powerful way to fast-track your expertise and inspire others along the journey. In this post, I share how embracing curiosity and a willingness to teach, even as a beginner, can deepen your understanding and strengthen your Salesforce skills. Whether you’re guiding newcomers, sharing small wins, or solving challenges together, you’ll discover that teaching is one of the most effective ways to master the platform. Ready to turn your learning process into a collaborative growth experience? Dive into the article and see how teaching while learning can transform your Salesforce journey.
How to teach while learning Salesforce Read More »
Avoid paying too much for your contacts in Marketing Cloud
You probably already know, that contact count is one of the main variable cost drivers of your Salesforce Marketing Cloud license. However this is also one of the factors which is most in your control. Let’s revisit what the contact count actually is: A contact in Contact Builder is an individual added to any contact
Avoid paying too much for your contacts in Marketing Cloud Read More »
Tracking clicks on outbound links from Cloud Pages
We are tracking clicks in our emails, but is there a way to track clicks on links from Cloud Pages? Salesforce Marketing Cloud Admin Wouldn’t it be fantastic, if your click tracking wasn’t limited to just emails? I have been asked more than once, if it is possible to track clicks performed on Cloud Pages.
Tracking clicks on outbound links from Cloud Pages Read More »
Avoiding time zone confusion in SFMC
Working with time zones in Marketing Cloud, especially in SQL, is not always easy. We have multiple time zones in there, depending on where you look. Here is a good unofficial (compiled in best effort) overview of where which time zone applies: Whenever you need to adjust the time zone in your queries, you need
Avoiding time zone confusion in SFMC Read More »
I am offering free Salesforce Marketing Cloud consultancy!
How to connect with the top Salesforce Marketing Cloud experts across the globe, to get started on your learning path toward becoming a trusted expert? There are numerous communities out there, with dedicated experts, who will help you along the way.
I am offering free Salesforce Marketing Cloud consultancy! Read More »
Lead Scoring in Marketing Cloud
There are ways of building lead scoring functionality with tools available in every edition of Salesforce Marketing Cloud. I will share with you some fundamentals on lead scoring in general, how it is used in Salesforce Pardot, and how you can build it in Marketing Cloud.
Lead Scoring in Marketing Cloud Read More »