Salesforce Marketing Cloud

Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it’s too late. What are your options now? What you are looking into is a so-called …

Subscriber Key migration – and how it can help you Read More »

Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? I see four main points, when advising clients on what to use a Subscriber/Contact key. The details are indeed very much up to the individual scenario, but these points are universal. The Contact Key should be: …

Choosing the best Subscriber Key in Marketing Cloud Read More »