There are ways of building lead scoring functionality with tools available in every edition of Salesforce Marketing Cloud. I will share with you some fundamentals on lead scoring in general, how it is used in Salesforce Pardot, and how you can build it in Marketing Cloud.
Lead Scoring in Marketing Cloud Read More »
Why is deleting contacts important? With privacy having rightfully increasing focus, you should ensure that you don’t store and process more data than needed, in your Salesforce Marketing Cloud environment. But what is a Contact and how are they being counted? Salesforce explains it quite well in this article. Deleting contacts in Salesforce Marketing Cloud
Contact Deletion in Marketing Cloud Read More »
Let’s have a look at the problem below: I am brand new to AMPScript and have a complicated use case I’m hoping somebody could help with. I have data that is being imported into SFMC that relates to offers that a customer may receive. In that data extension, some customers may receive all 5 offers,
Why you (in some cases) shouldn’t trust ChatGPT Read More »
Did you read my post about using multiple email addresses for a single subscriber? Here I explained how important it is to ensure, that the email address stored in All Subscribers list is identical to the email address in your sendable data extension, when working with Salesforce Marketing Cloud: When a send to a data
Updating email address in All Subscribers Read More »
So, you have started using Salesforce Marketing Cloud, and spotted that little menu, listing Email Recommendations and Web Recommendations. But what is this all about, and how can you come around to build a useful implementation? One of my favourite use cases for this, is lead scoring. Introduction You can use Einstein Email Recommendations to
Behaviour based segmentation with Einstein Read More »
If you can reply yes to both of the points above, you have come to the right place. The following solution will give you a tool to keep an eye on your automations, and trigger a notification in a selected Microsoft Teams channel, as illustrated above, so you can take appropriate actions, but also use
Automation Monitoring with Microsoft Teams integration Read More »
Imagine a scenario, where you are realizing using email address as your Contact Key was not that good after all. You should have read this material on how to select the most suitable Subscriber Key for you. But now it’s too late. What are your options now? What you are looking into is a so-called
Subscriber Key migration – and how it can help you Read More »
Why is deciding on Subscriber Key one of the first and most important decisions, when implementing Salesforce Marketing Cloud? In Salesforce Marketing Cloud, the Subscriber Key is a unique identifier assigned to each subscriber within your account. This key serves as the primary means of distinguishing individual subscribers, ensuring that each one is uniquely identifiable
Choosing the best Subscriber Key in Marketing Cloud Read More »
